Job Description
Social Media Manager
Los Angeles
We are seeking a Social Media Manager for our client, a Los Angeles–based fine jewelry brand. This is not a traditional social media manager role. It is a hybrid of social strategist, content director, brand voice owner, and creative partner to the founder. The person in this seat owns the full social ecosystem and is responsible for ensuring that what lives across our platforms feels cohesive, intentional, and emotionally aligned with the brand at every level.
Social is both the primary window into the brand and a meaningful driver of the business, contributing directly to brand discovery, audience engagement, and conversion. This role builds the strategy, develops the content, shapes the voice, and partners closely with the founder. It reports to the Head of Brand & Marketing and works in close creative partnership with the Founder.
Core Responsibilities
Social Strategy & Roadmap Ownership
- Own the full social ecosystem across Instagram and TikTok as primary platforms
- Develop weekly, monthly, and launch-based content strategies, including week-to-date, month-to-date, and campaign-level planning
- Build a forward-thinking social roadmap aligned with product drops, brand storytelling, and key business moments
- Ensure all social output reflects and reinforces the brand’s identity and perspective while delivering against business goals
Content Development
- Concept and lead the development of all social content, including standalone posts and series-based storytelling
- Develop content across formats: short and long-form video, carousels, stills, and intimate, in-the-moment, social-native content
- Bring forward original, brand-aligned content ideas on a weekly and monthly basis
- Translate product, symbolism, and brand narratives into compelling social content
- Balance new content creation with thoughtful, intentional use of existing content assets
Social Calendar & Narrative Integration
- Own and maintain the full social content calendar
- Ensure posts, Reels, and Stories are intentionally paired to create a cohesive narrative
- Integrate product launches, evergreen storytelling, and select cultural or brand-relevant moments into a unified presence
- Continuously refine the calendar based on performance, product priorities, and brand direction
Founder Content & Creative Direction
- Partner closely with the founder to develop social-first content concepts
- Write scripts, talking points, and content structures for founder-led video
- Bring proactive ideas for how the founder shows up across social platforms
- Ensure all founder content feels natural, elevated, and aligned with the brand voice
Brand Voice & Caption Ownership
- Own all social captions across platforms
- Maintain consistency in tone, language, and emotional resonance
- Translate the brand’s identity into clear, compelling, and refined written content
- Maintain a strong point of view while avoiding generic or overly promotional language
Social-First Content Capture
- Lead the capture of social-first content across founder moments, behind-the-scenes, showroom activations, in-studio storytelling, and lifestyle imagery on a regular cadence
- Approach content capture strategically, proposing the concepts, formats, and stories worth capturing before stepping behind the camera
- Partner closely with the in-house photographer who leads product imagery and e-commerce, ensuring social capture complements rather than duplicates that work
- Extend existing creative into social-first storytelling, adding a layer of intimate, real-world content rather than replacing campaign or e-commerce production
- Translate campaign, e-commerce, and editorial shoots into social-first cutdowns, stills, and Reels
- Maintain a consistent visual standard across all captured content, with a strong eye for composition, light, and emotional tone
Community Intelligence & Founder Communication
- Oversee inbound communication across social platforms at a strategic level
- Distill high-volume messages into structured insights, including client sentiment, opportunities, and recurring themes
- Apply strong judgment to prioritize the conversations and relationships that matter most, without being pulled into the volume of inbound noise
- Provide clear recaps and recommendations on messages requiring founder engagement
- Act as a filter so the founder is engaged only in high-impact interactions
- Maintain an elevated and thoughtful brand voice in all responses
Influencer & Partnership Strategy
- Own influencer and partnership relationships from identification through execution, with a clear point of view on brand alignment, cultural fit, and aesthetic resonance
- Build a thoughtful, selective ecosystem of voices that feel emotionally and stylistically aligned with the brand, rather than chasing reach for its own sake
- Approach partnerships as long-term relationships to be nurtured, not transactions to be executed
- Manage gifting strategies, brand ambassadors, and collaboration opportunities with intention and care
- Oversee partnership communications, agreements, and alignment with brand positioning
Performance & Insights
- Track and analyze performance across social platforms
- Leverage insights to inform content strategy, storytelling direction, and posting cadence
- Connect social performance with product performance and broader business outcomes, including Shopify insights
- Present clear, high-level recommendations grounded in data
Who You Are
- 4 to 7+ years of experience in social strategy, content, or brand roles
- Experience in fine jewelry is preferred. What matters most is a genuine appreciation for craftsmanship, storytelling, and high-touch client experience
- Strong visual judgment and a refined taste level, with an instinct for what feels aligned with a luxury brand
- Exceptional writer with the ability to capture an emotional, founder-led brand voice
- Experienced in developing content concepts and creative direction, not only executing briefs
- Comfortable working closely with a founder and contributing to her public presence
- Highly organized across multiple content streams, calendars, and timelines
- Deep platform fluency across Instagram and TikTok, with working knowledge of Pinterest, YouTube Shorts, and Threads where they serve the brand
- Comfortable with Shopify, Figma, Miro, Canva, and native social analytics platforms
- Fluent in AI tools (ChatGPT, Claude, Midjourney, CapCut AI, and similar) as a thoughtful complement to original thinking and craft, not a replacement for voice or judgment
To Be Considered
- Submit a resume, a portfolio or links to social work you have led, and a short written response (no more than 300 words) on either:
- A campaign you are most proud of, or
- The brands and accounts you find most inspiring.
The anticipated base salary range for this position is $80K-$100K annually.
