The World Surf League is seeking a creative, passionate and surf focused Social Media Coordinator to join our Marketing/Social team in our Los Angeles, CA office. This is a new position reporting into the Director of Social Media, which will assist in elevating the WSL’s social media presence both inside and outside of live event coverage. The candidate will have the incredible chance to drive the WSL's brand identity by producing, scheduling and publishing content across Instagram, TikTok, Facebook, YouTube, and Snapchat.
In a global sport, this team member will need to possess versatility, adaptability, extreme organization, and knowledge of both current social and surfing landscapes.
Responsibilities Include (but Not Limited To)
- Identify, create and publish engaging social-first content that champions the WSL’s values in supporting our global audiences and viewership on our social and digital channels including: Instagram, TikTok, Snapchat, YouTube, Facebook & O+O.
- Proactively build consistent content for our key narratives; inclusive of surfer-first and personality driven, from planning through execution.
- Supports marketing/social/digital team in event coverage.
- Assist in creating shoulder programming outside of event coverage, which includes promotional material and event wrap up content.
- Cultivate and develop relations by staying connected to surf communities, engaging with followers, creators, and influencers through comments, and direct messages.
- Write engaging and community focused copy with excellent attention to detail.
- Assist in social media inbound admin such as announcements, partnership deliverables, WSL One Ocean and ad hoc requests.
- Collaborate and seek latest trends, conversation, comment sentiment and audience interests with the team; both challenging the status quo and being open minded to test new concepts.
- Highly organized in maintaining and updating departmental documentation, content calendars, and global best practices documents.
- Video production and editing with a focus on social first content that speaks to the surf community.
- Support WSL North America team with execution of marketing strategy/tactics across WSL social/digital channels.
Qualifications
- 1-3+ years of experience (inclusive of both internships and work experience) in social media and content creation
- Must have strong working proficiency of Adobe Premiere, After Effects, Photoshop and Illustrator
- Experience in supporting social media channels and owning content from ideation to publishing
- Must have proficiency and understanding of social-first editing processes, formats [Vertical first], sequencing and best practices
- Extreme attention to detail and composition with a strong passion for storytelling
- Ability to work with phone, camera and audio equipment comfortably.
- Willingness to learn and work collaboratively
- Passion and deep knowledge of the professional surfing world is critical
- Capcut (or similar platform) experience
- Able and willing to travel both domestically and internationally (*travel not guaranteed as part of the position*)
- Must be willing and able to work flexible hours, including late nights and weekends depending on the WSL’s event schedule
- Position is based in Los Angeles (3 days in office per week required)
Personal Attributes
- Above all, integrity and honesty
- Entrepreneurial; willingness to work independently with the best business practices in mind
- An exceptional work ethic
- Exceptional attention to detail
- Optimism and energy for the brand and its future
- An open and collaborative nature
- A high degree of self-awareness of one’s own personal style, strengths and weaknesses, and motivational triggers.
- Intellectual curiosity and enthusiasm for learning.
- Action-Oriented—enjoys working hard and looks for challenges
Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V
