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Service-Meets-Retail,

Experiential Skincare Company

Company description

Founded in 2019, Formula Fig is an innovative digital-first experiential skincare company operating 8+ Fig Bar locations across Canada (Vancouver, Toronto) and the US (Los Angeles). We've built a flywheel model connecting formulafig.com with our physical Fig Bars, offering high-tech treatments integrated with carefully curated third-party retail products. Our treatments seamlessly incorporate both partner products and our proprietary skincare line, FFFormulations, which launches this year—marking our evolution into a fully integrated treatment and product brand.

ROLE DESCRIPTION

We’re seeking a Marketing Associate who will act as the operational engine behind our marketing team. As the Marketing Associate, you'll own the daily execution of our community management on social channels, UGC pipeline, and in-person events — while supporting our brand partnerships and the FFFormulations launch. You sit at the intersection of brand, community, and guest experience — this is a role for someone who lives the Formula Fig brand and can translate it into every comment reply, story repost, Fig Fan touchpoint, and Fig Bar event.

KEY RESPONSIBILITIES

Social media operations (daily)

Execute daily social community engagement across Instagram, TikTok, and emerging channels under direction
Draft caption copy for social posts and brand-voice copy for use across social, email/SMS, and landing pages — hand off to the Digital Associate for digital deployment
Respond to comments, DMs, and tagged stories within 4 hours during working hours
Capture, request, and organize UGC from Fig Fans and guests
Hand off captured UGC and assets to the Digital Associate for deployment into social, Klaviyo, and landing pages
Manage the content phone for real-time stories, UGC reshares, and Fig Fan amplification

Fig Fan + community management

Own day-to-day Fig Fan outreach, tracking, and Asana board hygiene
Facilitate Fig Fan bookings and treatment coordination alongside the Guest Concierge team
Maintain Gorgias internal notes for every active Fig Fan
Manage Fig Fan referral codes, tracking, and redemption follow-up
Surface trends, top-performing creators, and partnership opportunities to the Marketing team

Press + Media support

Track award submission deadlines and assemble materials for industry recognition
Maintain the active press list and journalist outreach tracker
Coordinate sample sends, press kits, and follow-up logistics post-launch or post-event
Triage incoming press inquiries through Gorgias and route to the marketing team
Pull data and assemble materials for quarterly brand marketing reporting

Events + partnerships coordination

Execute the day-to-day operations of two active programmes plus in-bar events, under direction of the marketing team:

Local Business Partnership Programme

Coordinate the active LA + Vancouver gifting partner network (currently 25+ partners across fitness, coffee, lifestyle)
Execute gift card seeding and partner-side admin
Coordinate partner-led activations across the calendar: Pride, marathons, regional festivals, Mother's Day, Coachella

Brand Partner Activation Programme

Execute Surprise & Delight rounds (H+G Guest Passes) for active brand partners
Coordinate Team Champions: comp facials + on-site content capture
Execute brand partner onboarding logistics: materials, sample sends, asset coordination, dedicated email/social moments alongside the Digital Marketing Associate
Support brand-led in-bar Fig Bar events end-to-end: vendor coordination, RSVP management, gifting, setup, on-site flow, photography/UGC capture
Manage pre-event marketing comms (invites, social teasers) and post-event recap content
Maintain the marketing events + partnerships calendar in Asana

Cross-functional coordination

Partner daily with the Digital Marketing Associate — hand off UGC, social assets, and brand-voice copy
Bridge marketing and Guest Experience: ensure Gorgias workflows and guest-facing touchpoints stay aligned with brand voice
Coordinate with team on Brand Partnerships on activation execution
Support FFFormulations launch marketing operations: teasers, sneak peeks, launch day social, post-launch UGC
Triage marketing-related guest escalations alongside the Guest Experience team, ensuring brand voice and resolution speed
Participate in the Clienteling Framework for repeat and high-value guests, in partnership with Guest Experience and Fig Bar Managers

Admin + ops

Asset trafficking, vendor coordination, basic reporting
Maintain the marketing calendar and brief docs to Formula Fig standards
Apply the "no brief, no work" creative standard and the CRI framework (Context / Recommendation / Impact) on every ask

QUALIFICATIONS

1–3 years in social media, community management, events, or marketing coordination — beauty, wellness, or hospitality preferred
Native fluency in Instagram + TikTok; understands platform mechanics, not just trends
Brand-first taste: can articulate why a piece of content is or isn't on-brand, beyond "it looks good"
Operationally rigorous: lives in Asana, comfortable with Gorgias, Figma, Google Workspace. Familiarity with Klaviyo a bonus
Event execution experience: comfortable running on-site logistics, vendor coordination, and same-day problem solving
PR / press experience an asset: comfortable with award submissions, journalist outreach, and press list management
Experience managing partner networks at scale (10+ active partnerships, gifting coordination, contract trafficking)
Strong written communication; can draft caption copy, DM responses, and internal updates in voice
Comfortable in a fast-moving, founder-led environment with shifting priorities
LA-based; able to be in-person at WeHo and Culver Steps Fig Bars regularly

Formula Fig

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