About Persona Cosmetics

Persona Cosmetics is a fast-growing, founder-led beauty brand creating effortless, high-performing makeup designed to simplify beauty routines without compromising performance. Known for our best-selling eyeliners, lip products, and everyday essentials, Persona has built a highly engaged audience through authentic storytelling, creator-led marketing, and strong social-first brand building.

We are looking for a highly strategic, creative, and performance-minded Senior Social Media Manager to lead and evolve Persona’s organic social presence across all major platforms.

Role Overview

The Senior Social Media Manager will own Persona’s overall organic social strategy, content direction, publishing cadence, and channel growth across TikTok, Instagram, YouTube Shorts, Pinterest, and emerging platforms.

This role is responsible for driving audience growth, engagement, content performance, and brand relevance through highly creative and platform-native storytelling. The ideal candidate understands beauty culture deeply, has strong instincts for social trends and content formats, and knows how to turn social channels into meaningful brand growth engines.

This role will work closely with the Community Manager, while maintaining distinct ownership and responsibilities. The Community Manager will focus primarily on community engagement, relationship management, and audience interaction, while this role will focus on strategy, creative direction, channel growth, content planning, and performance optimization.

This role will work directly with the founders, influencer team, creative team, and paid media team.

Responsibilities

Social Strategy & Channel Growth

Develop and execute Persona’s organic social media strategy across TikTok, Instagram, YouTube Shorts, Pinterest, and emerging platforms
Build platform-specific growth strategies designed to increase reach, engagement, followers, and overall brand awareness
Identify social trends, cultural moments, sounds, and platform opportunities relevant to the beauty space
Translate performance insights into actionable content optimizations and growth opportunities
Collaborate with paid media teams to identify high-performing organic content suitable for paid amplification

Content Planning & Creative Leadership

Own the monthly social content calendar and publishing cadence
Lead social-first campaign planning around product launches, promotions, retail moments, evergreen storytelling, and founder content
Concept and oversee short-form video content including tutorials, trend-driven content, BTS, educational beauty content, and creator-style storytelling
Brief and direct creators, freelancers, and internal teams to execute content aligned with Persona’s brand vision
Ensure all social content maintains a consistent visual identity and premium yet approachable brand voice

Performance & Analytics

Monitor KPIs including engagement, follower growth, video views, saves, shares, traffic, EMV, and social-driven revenue
Prepare weekly and monthly performance reports with recommendations and strategic insights
Analyze competitor activity and emerging platform behavior to keep Persona ahead of trends

Cross-Functional Collaboration

Partner closely with influencer marketing, creative, paid media, and e-commerce teams
Work collaboratively with the Community Manager to ensure brand voice consistency and strong audience experience across channels
Help establish scalable social workflows, creative systems, and operational processes
Potentially manage junior social team members, freelancers, or external creative partners

Qualifications

5+ years of social media experience within beauty, fashion, lifestyle, or consumer brands
Proven success growing social channels and driving meaningful engagement
Strong understanding of TikTok, Instagram Reels, and short-form content ecosystems
Deep understanding of beauty culture, creator trends, and platform behavior
Strong creative instincts with an eye for social-first storytelling
Excellent organizational and project management skills
Strong communication and copywriting abilities
Comfortable operating in a fast-paced, founder-led environment
Experience using social scheduling and analytics platforms
Photography, video editing, or creator experience is a strong plus

Preferred Experience

Beauty industry experience strongly preferred
Experience working with founder-led or creator-led brands
Familiarity with TikTok Shop and social commerce ecosystems
Understanding of performance creative and paid social collaboration
Experience managing freelancers, creators, or junior team members

Compensation & Benefits

Competitive salary based on experience
Healthcare benefits
Paid time off + paid sick time
401(k)
Opportunity to grow with a fast-scaling independent beauty brand

Why Join Persona

Work directly with founders and play a key role in shaping the future of the brand
Join a profitable, fast-growing independent beauty company with strong momentum across DTC, retail, and social commerce
Creative, entrepreneurial, and collaborative work environment
Opportunity to build impactful social strategies with significant creative ownership

How to apply

Email your resume, relevant work examples and a short note (3–5 sentences) on why you'd be a great fit for Persona. Send to careers@personacosmetics.com with the subject line

"Senior Social Media Manager — [Your Name]".

Persona Cosmetics is an equal opportunity employer. We celebrate diverse perspectives and build for everyone.

Persona Cosmetics

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Senior Social Media Manager