Position Summary:
will oversee the full lifecycle of multiplatform campaigns, including Puppy Bowl, Shark Week, and priority series, setting the strategic vision for content that engages and grows audiences while strengthening brand equity across platforms. They are accountable for delivering high-quality, platform-native content that meets performance goals across reach, engagement, and audience growth, while identifying opportunities to support broader business priorities, including monetization.
This role serves as a senior cross-functional partner to teams including Marketing, Production, Press, and Branded Entertainment, ensuring content strategies are aligned with network priorities and executed with consistency and impact. The Director works closely across departmental teams to ensure all digital content extends the brand, communicates a clear and cohesive message, and supports priority programming, tentpole moments, and always-on storytelling.
The Director could have direct-reports, providing guidance, mentorship, and oversight of day-to-day execution, while establishing processes and standards that enable scale and creative excellence across the portfolio.
Key Responsibilities:
- Set and evolve multiplatform brand strategies that strengthen audience connection and platform presence
- Lead planning and execution of campaigns supporting key programming and tentpole initiatives; including serving as creative and strategic lead for paid social campaigns, guiding platform-native creative and audience approach
- Translate audience insights and performance data into actionable creative and strategic direction
- Provide creative oversight for platform-native content, ensuring alignment with brand voice and quality standards
- Partner with internal teams to align priorities and maximize impact across initiatives
- Identify emerging trends, formats, and opportunities to expand reach and relevance
- Support development of integrated opportunities in collaboration with Branded Entertainment and Sales
- Manage, mentor, and develop a team of Coordinators and Specialists
- Establish workflows and processes that enable efficient execution across multiple brands
Requirements:
- Bachelors degree in New Media, Journalism, Communication or related field
- 6-8 years experience in social media marketing or equivalent
- Proficiency with MS Office suite and Adobe Creative Suite
- Proficiency in online tracking/reporting tools (Google Analytics, Meta Business Suite), online content management and publishing systems (Sprout Social), and social listening tools
Core Competencies:
- Strategic thinking and brand leadership across multiplatform environments
- Deep understanding of audience behavior, platform dynamics, and content trends
- Strong creative and editorial judgment with a cultural instinct
- Data-driven decision making and ability to translate insights into action
- Cross-functional leadership and stakeholder influence
- Excellent communication and storytelling skills
- Team leadership, mentorship, and talent development
- Strong organizational and prioritization skills across multiple brands and initiatives
- Ability to operate effectively in a fast-paced, evolving media landscape
- Strong problem-solving capabilities, identifying solutions, and managing up successfully
- Collaborative mindset with strong partnership-building skills
- Experience at production shoots and management of filming of social content
