Cyberleaf is looking for a Content Marketing Manager to own the content engine that powers our marketing. You’ll report to the VP of Marketing and take full ownership of our email strategy, blog, social media, and webinar programs.
This isn’t a “write blog posts and hand them off” role. You’ll own content strategy and execution end-to-end: planning what we publish, writing and producing it (or managing freelancers who do), distributing it across channels, and measuring what’s actually driving engagement and pipeline.
-
Own our email program end-to-end—strategy, calendar, copywriting, segmentation, sends, and optimization
-
Build and manage nurture sequences that move prospects through the funnel
-
Create newsletters, product announcements, event promotions, and re-engagement campaigns
-
Monitor deliverability, open rates, click-through rates, and conversions; test and iterate continuously
-
Own the editorial calendar—plan, write, edit, and publish content that supports our positioning and SEO strategy
-
Produce a mix of thought leadership, how-to content, product-adjacent educational pieces, and customer stories
-
Manage freelance writers as needed—brief them, review drafts, and maintain quality and brand voice
-
Optimize content for search (keyword research, on-page SEO, internal linking) and update older content to keep it performing
-
Manage our social media presence across LinkedIn and other relevant platforms
-
Develop a publishing cadence that amplifies blog content, promotes events, and builds audience engagement
-
Write and schedule posts, engage with comments and conversations, and track what resonates
-
Collaborate with the VP and subject-matter experts to develop thought leadership content for executive channels
-
Plan and execute webinars end-to-end—topic selection, speaker coordination, promotion, production, and follow-up
-
Repurpose webinar content into blog posts, social clips, email campaigns, and sales assets
-
Support other events (conferences, partner events, field marketing) with content and promotional materials as needed
-
Partner closely with the VP of Marketing on content that supports demand gen campaigns—landing page copy, ad copy, gated assets like whitepapers and guides
-
Ensure content serves the funnel, not just the blog—every piece should have a clear role in generating or nurturing demand
-
Track content performance across channels—traffic, engagement, email metrics, social metrics, and content-influenced pipeline
-
Report regularly on what’s working and recommend where to double down or cut
-
Build a content attribution perspective so we understand which assets actually contribute to revenue
-
3–7 years of content marketing experience, ideally in B2B, where you owned strategy and execution
-
Excellent writer and editor—you can produce polished blog posts, emails, and social copy without heavy oversight
-
Strong email marketing skills—you’ve built and optimized email programs, not just written individual emails
-
Experience planning and running webinars or virtual events
-
SEO knowledge—you understand keyword research, on-page optimization, and how content drives organic traffic
-
Comfortable with marketing tools—email platform (HubSpot, Mailchimp, or similar), CMS (WordPress, HubSpot, Webflow), social scheduling tools, and basic analytics
-
Marketing-minded, not just editorial—you think about how content drives pipeline, not just pageviews
-
Organized and self-directed—you can manage an editorial calendar, a webinar schedule, and a social cadence simultaneously without things falling through the cracks
-
Experience in cybersecurity and/or highly regulated industries like finance and healthcare
-
Experience creating content for partner or co-marketing programs
-
Familiarity with marketing automation and lead nurture workflows beyond basic email sends
-
Basic design skills (Canva, Figma) for social graphics, email headers, and simple one-pagers
-
Experience managing freelance writers or a content agency
-
Background in or exposure to product marketing—positioning, messaging, competitive content
