We’re Cape Saltie — a modern wellness and beauty brand built on the belief that how you feel shapes how you move through your life. Founded with a focus on results-driven massage and elevated self-care, Cape Saltie brings together a curated mix of skincare, body care, aromatherapy with therapeutic Massage and Skincare services. Our approach is grounded in what actually works—combining a holistic philosophy, healthy habits, botanical ingredients, and mindful practices with a point of view that is original, unapologetically feminine, and beautiful - but grounded.
We believe taking care of yourself creates a ripple effect. When you feel better, you show up better—for yourself and for the people around you. Everything we offer is designed to support that shift, both in the moment and over time. We’re building a brand that sits between categories— part product company, part treatment experience and part evolving approach to everyday wellness.
Mission & Vision
Our mission is to change the way clients feel—body, mind, and spirit—by elevating the grounding rituals of massage, facials and daily wellness routines.
Our vision is to build the most compelling hybrid spa and cosmetic brand in the wellness space—bringing together a distinct, boutique treatment experience with a thoughtful mix of proprietary formulas and curated brands.
We are creating a destination for discovering what works in modern wellness and beauty—combining effectiveness, experience, and a clear point of view.
About the Role
This is a part-time, hybrid role responsible for building and managing Cape Saltie’s content, social, and commerce channels. you’ll plan and create content that supports both product sales and overall brand growth. This is a hands-on role that includes content creation, merchandising, partner management, and performance tracking. You’ll be responsible for both execution and ongoing optimization. Alongside this, You will lead the setup and management of TikTok Shop, support Instagram Shop, organic and paid social and build a functional affiliate program for capesaltie.com.
Role Details
- Part-time, contract role
- Hybrid: on-site content capture + strategy and execution
- Flexible hours based on scope
- Pay commensurate with experience
- Performance-based incentives tied to growth across key channels (e.g., TikTok Shop, affiliate, and content performance)
What You’ll Do
- Strategize and execute organic content and paid media across social channels
- Capture and create photo and video content in-studio
- Launch and manage TikTok Shop (setup, merchandising, product tagging)
- Support and maintain social ecommerce
- Build and manage a capesaltie.com Regional and CPG Affiliate Program
- Manage links, codes, and basic affiliate tracking
- Identify, onboard, and work with creators and partners aligned with the brand
- Monitor paid social media performance across social, commerce, and affiliate channels
- Engage with the community through comments, DMs, and interactions
- Support content and coordination for community events and partnerships
Who You Are
- 3+ years of experience in social media, content, or digital marketing
- Strong understanding of Instagram, TikTok, and short-form video
- Experience with TikTok Shop, e-commerce, or affiliate marketing is a strong +plus
- Comfortable creating content (photo/video + advanced editing skills)
- Organized and detail-oriented (especially with links, codes, and tracking)
- Able to manage your own workflow and take ownership of projects
- Interested in wellness, beauty, and product-driven brands
What Success Looks Like
- TikTok Shop is launched and actively generating sales
- Affiliate program is set up and growing with aligned partners
- Content is consistent, clear, and supports product sales
- Social channels feel cohesive and aligned with the brand
- Systems and SOPs are in place, clear, consistent and operating smoothly
