Cyberleaf is looking for a Content Marketing Manager to own the content engine that powers our marketing. You’ll report to the VP of Marketing and take full ownership of our email strategy, blog, social media, and webinar programs.

This isn’t a “write blog posts and hand them off” role. You’ll own content strategy and execution end-to-end: planning what we publish, writing and producing it (or managing freelancers who do), distributing it across channels, and measuring what’s actually driving engagement and pipeline.

What You’ll Own

Email Strategy & Execution

Own our email program end-to-end—strategy, calendar, copywriting, segmentation, sends, and optimization
Build and manage nurture sequences that move prospects through the funnel
Create newsletters, product announcements, event promotions, and re-engagement campaigns
Monitor deliverability, open rates, click-through rates, and conversions; test and iterate continuously

Blog & Long-Form Content

Own the editorial calendar—plan, write, edit, and publish content that supports our positioning and SEO strategy
Produce a mix of thought leadership, how-to content, product-adjacent educational pieces, and customer stories
Manage freelance writers as needed—brief them, review drafts, and maintain quality and brand voice
Optimize content for search (keyword research, on-page SEO, internal linking) and update older content to keep it performing

Social Media

Manage our social media presence across LinkedIn and other relevant platforms
Develop a publishing cadence that amplifies blog content, promotes events, and builds audience engagement
Write and schedule posts, engage with comments and conversations, and track what resonates
Collaborate with the VP and subject-matter experts to develop thought leadership content for executive channels

Webinars & Events Content

Plan and execute webinars end-to-end—topic selection, speaker coordination, promotion, production, and follow-up
Repurpose webinar content into blog posts, social clips, email campaigns, and sales assets
Support other events (conferences, partner events, field marketing) with content and promotional materials as needed

Content for Demand Gen & Sales

Partner closely with the VP of Marketing on content that supports demand gen campaigns—landing page copy, ad copy, gated assets like whitepapers and guides
Ensure content serves the funnel, not just the blog—every piece should have a clear role in generating or nurturing demand

Measurement & Reporting

Track content performance across channels—traffic, engagement, email metrics, social metrics, and content-influenced pipeline
Report regularly on what’s working and recommend where to double down or cut
Build a content attribution perspective so we understand which assets actually contribute to revenue

What We’re Looking For

Must-Haves

3–7 years of content marketing experience, ideally in B2B, where you owned strategy and execution
Excellent writer and editor—you can produce polished blog posts, emails, and social copy without heavy oversight
Strong email marketing skills—you’ve built and optimized email programs, not just written individual emails
Experience planning and running webinars or virtual events
SEO knowledge—you understand keyword research, on-page optimization, and how content drives organic traffic
Comfortable with marketing tools—email platform (HubSpot, Mailchimp, or similar), CMS (WordPress, HubSpot, Webflow), social scheduling tools, and basic analytics
Marketing-minded, not just editorial—you think about how content drives pipeline, not just pageviews
Organized and self-directed—you can manage an editorial calendar, a webinar schedule, and a social cadence simultaneously without things falling through the cracks

Nice-to-Haves

Experience in cybersecurity and/or highly regulated industries like finance and healthcare
Experience creating content for partner or co-marketing programs
Familiarity with marketing automation and lead nurture workflows beyond basic email sends
Basic design skills (Canva, Figma) for social graphics, email headers, and simple one-pagers
Experience managing freelance writers or a content agency
Background in or exposure to product marketing—positioning, messaging, competitive content

Cyberleaf

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Content Marketing Manager