Job Title: Freelance Global Social Manager

Location: New York, NY

Reports to: EVP Global Marketing & Comms

The Role

McCann is seeking a Freelance Global Social Manager to join the Corporate Communications team. This role is responsible for owning and evolving McCann and McCann New York's organic social strategy, driving brand alignment across global, regional, and local channels, and serving as the primary coordinator across the network's social presence.

What You Will Do

Strategy & Planning

Own and develop McCann and McCann New York's organic social strategy, maintaining an active presence across all major platforms including LinkedIn, Instagram and YouTube
Create, build and maintain a global social content calendar covering creative work, thought leadership, culture, Truth Central, impact and awards
Plan ahead around key dates, milestones, announcements, and campaigns to present McCann as a cohesive global network
Provide a point of view on engaging with new channels and maximizing evolutions to existing platforms
Help develop social tone of voice and evolve, as needed

Content Creation & Publishing

Design assets, write captions, and publish posts in line with the company's tone of voice
Create engaging content across all major platforms, including simple graphics, images, and animation
Partner with additional design and production resources as needed; assist in sourcing and commissioning appropriate talent
Concept, pitch and brief innovative social content and content series

Coordination & Collaboration

Coordinate content planning with McCann's Director of Communications to ensure social and comms are fully aligned
Liaise with and provide strategic social guidance to regional and local social leads, aligning with the global calendar and tentpole events like Cannes Lions
Consult with local offices to improve their agency social presence and advise on best practice
Assist key McCann leaders with their social content
Annual auditing of local social channels
Liaise with reps from social platforms to troubleshoot issues/source solutions, as needed

Reporting

Establish a regular reporting framework to monitor, track, analyze and report on performance, optimizing content strategy accordingly

Community Management

Community management: on a high level, monitor and engage with the online community across social, responding to comments and messages in a timely, brand-aligned way. Foster positive interactions and flag key feedback or issues to the team.

Who You Are

5 to 7 years' experience running social for an agency
Collaborative team player confident in liaising with senior leadership
Able to work at the speed of social, spotting trends, opportunities, and potential risks
Curious about the broader business with the ability to conceive and implement social content that supports business objectives
Culturally sensitive with strong instincts for staying on top of new features, trends and platform developments
General knowledge of the advertising and marketing landscape

McCann New York

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