Job Description
Position: Athletics Marketing & Fan Experience Graduate Assistant
Compensation: $12,000 annual stipend plus 18 credits per academic year
Reports to: Sarah Ratchford, Senior Associate AD/Marketing & Revenue Generation
General position summary: The Marketing & Fan Experience Graduate Assistant supports the strategic marketing initiatives designed to elevate the Fairfield Stags brand, enhance the game day atmosphere, increase attendance, and generate revenue across all athletic programs.
This role plays a key part in student engagement efforts, creating and implementing initiatives that drive student attendance and participation at athletic events and campus-related functions. The position works collaboratively with the marketing and fan experience team to deliver dynamic promotions, in-game entertainment, and fan engagement strategies.
The ideal candidate is a creative, self-motivated professional with strong communication and interpersonal skills. A successful candidate will demonstrate the ability to think strategically, write effectively, and contribute innovative ideas. Knowledge of NCAA Division I rules, policies, and best practices is preferred but not required. The individual must thrive in a fast-paced, team-oriented environment and be comfortable taking initiative on projects from concept through execution.
Duties And Responsibilities
- Assist with all gameday presentation components, including on-court/field promotions/sponsored elements, pre-game & post-game activations, in-game performances, as well as managing digital content associated with games.
- Develop and execute promotional schedules for sports as assigned.
- Manage email and mobile communications promoting ticket offers and gameday information.
- Assist in the coordination of single game and season ticket email campaigns and digital advertising strategy.
- Assist in the expansion of the Lil’ Stags Club by recruiting new members in the community, reaching out to local youth groups and community centers.
- Coordinate the creation of marketing collateral for all sports.
- Manage Lucas the Stag and his appearances on campus and in the community.
- Collaborate with University Marketing & Communications, Student Engagement and other University departments to enhance engagement on campus and in the community.
Required Qualifications
- Completion of a Bachelor’s degree and acceptance into a Fairfield University graduate program.
All interested candidates should submit a resume, cover letter and three references to Sarah Ratchford, at sratchford@fairfield.edu
Category
Graduate Assistant
Performs such other duties, responsibilities, and activities as required by supervisor and as departmental/University needs indicate.
The above information indicates the general nature and level of work performed by employees within this classification. It is not designed to contain and should not be interpreted as a comprehensive inventory of all duties, responsibilities, activities, and/or qualifications required or expected of employees assigned to this job. Duties, responsibilities, and activities may change and new ones may be assigned at any time, with or without notice.
All offers of employment are contingent upon a satisfactory background check.
Fairfield University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Load a resume or CV first, then upload supporting documents including a cover letter at the bottom of the third page under the "My Experience" section where it says to upload a Resume/CV. You will be able to upload up to 5 other documents in this section. You will be unable to edit your application, so please have all documents available before applying.
Faculty Positions: If you need to upload more than 5 documents, please either combine them to upload or email the additional documents to the applicable contact in the job description.
Staff positions: If you need to upload more than 5 documents, please either combine them to upload or email them to hr@fairfield.edu
