Description:
As the SEO Strategist, you will own and execute the SEO strategy for the OuterBox brand. This role combines deep technical SEO expertise, creative content development, and emerging AI-driven search optimization to help OuterBox dominate the digital marketing landscape.
You’ll be both strategist and tactician, hands-on with keyword research, on-site optimization, link building, content writing, and off-site reputation management on channels like Reddit and Quora.
KPIs:
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Organic MQL growth
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Non-branded organic traffic
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Keyword rankings
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AI Visibility/share of voice
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Inbound link growth
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Domain authority growth
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Technical SEO health score
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Brand visibility
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
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SEO Strategy & Execution
- Develop and execute comprehensive SEO plans to grow organic traffic, leads, and brand authority for OuterBox.com.
- On-Site Optimization
- Audit and optimize site structure, metadata, internal linking, schema, and page experience to maximize crawlability and rankings.
- Content Development
- Drive website content strategy and assist with the writing and optimization of landing pages, blog posts, and resources aligned to SEO and conversion goals — including content tailored for generative AI engines (ChatGPT, Gemini, etc.).
- Technical SEO
- Partner with developers to resolve site issues, improve Core Web Vitals, and enhance site performance and indexation.
- Link Building & Digital PR
- Identify and secure high-quality backlinks, partnerships, and brand mentions to build authority and visibility.
- AI SEO / Generative Engine Optimization (GEO)
- Experiment with and deploy strategies to improve brand visibility across AI-powered search experiences.
- Community Engagement
- Represent OuterBox across forums like Reddit, Quora, and other relevant industry platforms to expand visibility and authority.
- Analytics & Reporting
- Track keyword performance, conversions, and content ROI using tools like Google Analytics, Search Console, and Ahrefs.
- Industry Knowledge
- Stay up-to-date with industry trends and best practices in performance marketing, social media, and content marketing.
Requirements:
Requirements
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5-10 years of experience creating and executing SEO strategies.
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Critical thinking, problem-solving, and troubleshooting skills.
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Strong communication skills, with the ability to engage teammates and stakeholders in an approachable, credible manner, both verbally and in writing.
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Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done
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Exhibit basic understanding of conversion optimization.
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Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze data, identify trends, and summarize results.
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Experience with Google Analytics, Google Ads, Google Search Console, Botify, DeepCrawl, Screaming Frog, SEOClarity, Brightedge, and other website analytics and marketing applications
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Basic HTML, CSS, and content management system (CMS) experience like WordPress, Magento, Shopify, Big Commerce, ModxS
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Experienced in collaborating with Development teams to troubleshoot, test, and resolve technical SEO issues, improving site health and search positions.
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Consultative, analytical background through agency or freelance contracts.
Physical Demands
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Primarily involves sitting at a desk and using a computer for extended periods of time.
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Light physical activity is also required, such as carrying equipment or setting up for presentations.
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Requires a high level of mental focus and the ability to work under pressure.
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Good manual dexterity, hand-eye coordination and the ability to use a computer for extended periods are required.
Work Authorization/Requirements
We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Travel
Limited travel may be required to our headquarters or to client offices. Less than 10%Affirmative Action/EEO Statement. Our company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or any other legally protected status.
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Cohesive Culture + Good Humor + Combined Skills = Awesome Results
At OuterBox, what we won’t stop doing is winning as a team for our clients, while at the same time winning for each other as both professionals and individuals. We know our awesome wins start with our incredible people, which is why for over 20 years we’ve created—and continuously refined—a team-centric work culture that is rooted in trust, respect, accountability, appreciation, fun, and collaboration. The Plain Dealer & Cleveland.com demonstrate this by having awarded OuterBox as a Top Workplace for three years running in 2022-2024!
