Job Description
RunDNA is building a performance-focused, yet inclusive, community for runners who want to train smarter, stay injury-free, and keep improving. Later this year, RunDNA will be launching its first direct-to-runner app, designed to deliver personalized running insights and programmes that help runners progress safely and consistently.
We’re looking for a Social Media & Community Manager to take ownership of that community and help it grow.
This is a community-led role. Around 80% of your time will be spent growing, engaging, and supporting RunDNA’s community of runners through social channels, partnerships, and in-person activation. The remaining 20% will focus on supporting RunDNA’s large network of approved physiotherapists, primarily through coordinated events and targeted content.
You’ll work directly with the CEO, play a visible role in shaping RunDNA’s voice and presence, and help build momentum and engagement in the lead-up to — and following — the app launch. As the community scales, there’s clear potential to help expand the team.
If you live and breathe social, understand how communities actually form and stick, and are excited by the intersection of running, performance, and technology, this role is for you.
Hours: Full-Time - 40 hours/week
Pay range: $35-40K
Location: Wilmington, DE (Must be able to be in-person and some travel)
Key Responsibilities
Runner Community (≈80%)
- Grow and nurture RunDNA’s community of runners across Instagram, TikTok, and Strava
- Publish and manage social content that builds excitement, understanding, and engagement ahead of the RunDNA app launch
- Actively engage with the community through comments, replies, DMs, and community interactions
- Organize and manage community events in partnership with running clubs, brands, and collaborators, including events designed to support app awareness and adoption
- Identify, engage, and manage relationships with influencers and creators to amplify the app and wider RunDNA mission
- Gather insights and feedback from the community to inform product development, onboarding, and messaging
Physiotherapist Community (≈20%)
- Support RunDNA’s community of thousands of approved physiotherapists
- Coordinate community initiatives such as webinars, virtual events, and educational sessions
- Help create and manage content designed for physiotherapist engagement
- Support communication and alignment between the practitioner community and the RunDNA team
What We’re Looking For
- 3–5 years of relevant experience in social media, community management, or a closely related role
- Experience supporting or launching a product, platform, or app through social and community channels
- Proven track record of growing and engaging online communities
- Strong understanding of what drives engagement on Instagram, TikTok, and community-led platforms
- Experience working with influencers or creators
- Excellent written communication skills with a natural, authentic tone
- Highly organized, proactive, and comfortable working closely with a CEO
- A genuine interest in running, fitness, or performance (hands-on involvement strongly preferred)
Nice to Have
- Experience working with sports, fitness, or health brands
- Familiarity with app launches, early-stage products, or high-growth environments
- Involvement with running clubs, training communities, or endurance culture
- Experience supporting professional or practitioner-led communities
Tech & Tools
● Asana
● HubSpot (basic familiarity helpful but not required)
● MS Office Suite
● Canva
Why Join RunDNA
- Play a key role in building and activating the community around a new app launch
- Work directly with the CEO and help shape RunDNA’s public voice
- Influence how runners discover, understand, and adopt the RunDNA app
- Opportunity to grow and lead the community function as the company scales
