Freelance Digital Marketing Analytics & Paid Media Specialist

Engagement Type: Freelance / Contract

About Method Co.

Method Co. is a hospitality-driven development, design, and operations company creating distinctive hotels, restaurants, and lifestyle spaces rooted in place and purpose. With a growing portfolio of thoughtfully curated properties, Method Co. blends design-forward thinking with operational excellence to deliver memorable guest experiences.

Our team is deeply hands-on and collaborative, partnering closely across disciplines to bring each project to life—from concept through execution. We value creativity, data-informed decision-making, and a commitment to quality at every level. As we continue to expand, we’re focused on building systems and partnerships that support smart growth while maintaining the character and individuality of each brand.

Role Overview

Method Co. is seeking an experienced Freelance Digital Marketing Analytics & Paid Media Specialist to support our growing portfolio of brands. This role will focus on monitoring, analyzing, and optimizing digital advertising spend, with an emphasis on paid social platforms such as Instagram and Meta.

The ideal candidate is highly analytical, detail-oriented, and comfortable working independently in a lean, fast-paced environment.

Key Responsibilities

Monitor and analyze digital advertising spend across platforms, primarily Meta (Instagram/Facebook)
Manage and optimize paid social campaigns, including retargeting and boosting high-performing content
Track and report on performance metrics including ROAS, CPA, CTR, conversions, and spend efficiency
Identify optimization opportunities to improve targeting, creative performance, and budget allocation
Provide concise weekly or bi-weekly performance summaries with actionable insights
Collaborate with internal stakeholders to align paid media efforts with broader marketing goals
Ensure tracking, pixels, and conversion events are properly set up and functioning

Required Qualifications

Proven experience managing and analyzing paid digital advertising campaigns, especially Meta/Instagram
Working with Meta Ads Manager
Strong analytical skills with the ability to turn data into clear recommendation
Experience with retargeting strategies and audience segmentation
Familiarity with ad dashboards, reporting tools, and performance tracking
Ability to work independently within a limited weekly hour commitment
Clear and professional communication skills

Preferred Qualifications

Experience working with hospitality, lifestyle, or multi-brand portfolios
Familiarity with Google Analytics and related analytics platforms
Prior freelance or agency experience

Method Co.

New Jobs

Freelance Digital Marketing Analytics & Paid Media Specialist