About Us
Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust-all around the world.
Summary
The Social Media Manager will own and advance Sparks & 3D's social media presence by combining creativity with strategic acumen. This role leads the development and execution of a sophisticated B2B and B2C audience-driven social media strategy-balancing trend-forward, hands-on content creation with collaboration across the content, strategy, and creative teams to tailor every asset for maximum platform impact. This role is eligible to work a hybrid schedule, generally requiring 2-3 days per week in-office based out of Philadelphia, PA or surrounding regions.
Essential Duties & Responsibilities
Social Strategy & Ownership
- Develop and execute innovative social media strategies that drive brand growth and engagement for Sparks & 3D's diverse audiences.
- Build and maintain a robust content calendar, ensuring messaging is bold, on-brand, and audience-centric across existing channels (LinkedIn, Instagram, Facebook, YouTube) while developing a strategy and POV for future channels (TikTok, Threads, Reddit, and more).
- Stay agile with platform trends, proactively adapting content and best practices to keep Sparks & 3D at the forefront of social innovation.
Content Creation & Customization
- Ideate, create, and publish captivating, channel-native content-while also collaborating closely with content, creative, and strategy partners to adapt long-form and campaign assets for social.
- Write clear, compelling creative briefs for in-house and agency teams.
- Produce original short-form video and written content including camera-facing video assets and voiceover.
- Source and partner with influencers and external creators as needed to boost reach and relevance.
Cross-Channel Collaboration
- Lead social media integration with broader marketing, brand, product, and PR strategies.
- Partner with Sales and Demand Gen teams to align social efforts to business outcomes and drive measurable results.
- Consistently communicate plans, performance, and insights to cross-functional stakeholders.
Analytics & Optimization
- Regularly analyze platform performance, optimizing content and channel strategy for engagement and business KPIs.
- Deliver actionable performance reports, share social listening insights, and recommend data-driven pivots.
Community & Team Leadership
- Champion brand voice and reputation through timely, thoughtful engagement and community management.
- Mentor junior team members, fostering a culture of experimentation, quality, and accountability.
Education & Experience
- 7+ years of social media experience, ideally in a fast-paced, cross-functional agency or brand role.
- Proven ability to own and execute strategy, create platform-native content, and collaborate across teams.
- Deep understanding of B2B and B2C social marketing, influencer and creator partnerships, social analytics, and campaign optimization.
- Expertise in contemporary creative tools (Adobe Creative Suite, Canva, CapCut, Figma, Dash Hudson, etc.) and social management platforms like Sprout Social.
- Exceptional written and visual communication skills; confident ideator, creator, and strategic thinker.
Travel Requirements
Travel up to 25%
What We Offer
Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
- Medical, Dental, Vision Insurance
- Tuition Reimbursement
- Paid Parental Leave
- Life, Accident and Disability
- Retirement with Company Match
- Paid Time Off
Diversity Commitment
At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.
