COMPANY: SPECTRUM SCIENCE MEDIA
JOB TITLE: FREELANCE ACCOUNT DIRECTOR, PAID MEDIA
JOB TYPE: REMOTE FREELANCE
Connecting humankind to its best healthlife is not just our mission at Spectrum; it's what drives us to "Be Thinkful." A term we use to encourage innovation, spark creative solutions to our client's greatest challenges and your invitation to passionately share your unique perspective and ideas. As the only full-service, fully-integrated, science-focused firm that unites global marketing, communications, and media under a single P&L, we specialize in going beyond the science quo to deliver best-in-class work for our clients.
Spectrum Science Media is seeking a Freelance Account Director for its growing paid media client portfolio. This role will serve as the primary client contact, responsible for translating business objectives into effective paid media briefs informing strategies across channels including search, social, programmatic, and endemic platforms.
The Freelance Account Director will collaborate closely with internal project managers, media strategists, planners, and activation teams to guide execution, oversee budgets, manage scopes of work, and provide senior-level strategic counsel. The ideal candidate brings strong client-management skills, deep paid media expertise, the ability to quickly integrate into established teams and processes, and a proven track record of delivering results in fast-paced, performance-driven agency environments.
This person will have a deep understanding of client subject matter with an emphasis in oncology (oncology radiology experience a plus), an ability to communicate effectively internally as well as with clients and other external partners and an eye for flawless execution that delivers ROI.
Job Responsibilities
- Serve as a day-to-day client contact on specific media workstreams, and mobilizing interwoven teams towards progress, action, and results that surpass client expectations, maintaining productive relationships.
- Own media projects from inception through completion, managing execution of multiple workstreams and projects, utilizing technical and influence skills to problem-solve and keep projects timely and on-budget.
- Build strong relationships of trust with clients to ensure agency growth and client retention
- Lead client calls and in-person meetings, providing client with guidance and confidently addressing client questions about approach/recommendations during external calls
- Work hand-in-hand with the Integrated media planning lead to closely collaborate on client strategy and management.
- Anticipate client needs across projects/workstreams and proactively manage relationships.
- Oversee program timelines and delegate project deliverables to team in partnership with project management; bring potential issues and solutions to leadership
- Ensure ability to execute on client event logistics flow; strong ability to work with media project managers to ensure detailed and rigorous timeline, process, and budget management
- Work with internal brand and scientific strategy staff to lead translation of high scientific concepts into compelling, media activations
- Partner with the lead integrated media planner on the development and strategic review of media plans and other deliverables that are thoughtful, clear and concise and align to business objectives (e.g., brand plans, media ecosystem and persona research, strategic imperatives, results reports).
- Review materials to ensure all possibilities have been considered and client preferences are incorporated
- Ensure team alignment through dialogue, summarizing information, ideas; ensure progress against next steps.
- Review research findings and key takeaways to ensure communications recommendations align with account goals.
- Provide proactive counsel on research findings, gain consensus on creative ideas, and develop initiatives.
- Own account financials, tracking budgets to ensure appropriate spend month-to-month, provide updates to clients and team leads, as needed
- Support development of new business proposals, applying relevant research and insights; support organic growth.
- Help junior staff team members prioritize and manage time effectively.
- Contribute to overall client financial management; establish and meet internal client revenue targets.
Desired Skills and Qualifications
- Bachelor's Degree in communications, English or similar major
- Has at least 6+ years of agency experience, within the paid media and/or digital marketing and advertising industry, including experience in healthcare and science
- Experience on large teams between $3-5M, preferred
- Proven ability to lead account teams and be a trusted client partner as well as manage and provide clear direction to junior staff
- Deep understanding of client subject matter, industry landscape
- Focuses on extreme attention to detail, highly organized with strong prioritization and problem solving skills
- Demonstrates resourcefulness, independent thinking, and effective problem solving
- Highly proactive, and forward thinking
- Exhibits a professional demeanor, effectively operates in fast-paced, growing and evolving environment
- Ability to excel in a team environment as well as work independently under tight deadlines
- Excellent written and verbal communication skills; strong presentation skills to be able to communicate critical information to influence and manage clients
