Social Media Manager

Aditi Consulting • Contract • Bellevue, WA, US • $60 - $65 / hour • 3w ago

Payrate: $60.00 - $65.00/hr.

Summary:
This person is equal parts creative thinker and data-driven optimizer, skilled at crafting content that’s not only culturally relevant but also converts. You’ll manage content creation and campaign execution across social platforms, developing breakthrough creative that drives engagement, customer activation, and brand love among our diverse audiences.

Responsibilities:

Manage social creative development across paid, organic, and influencer channels for Metro by Company, translating brand objectives and briefs into thumb-stopping, high-performing content.
Develop and execute social strategies that bridge brand storytelling with measurable performance outcomes
Analyze performance data to optimize creative and audience targeting, improve efficiency, and inform content decisions and future campaigns.
Manage content planning and calendars, ensuring consistent storytelling across campaigns, launches, and evergreen initiatives.
Collaborate cross-functionally with Media, Analytics, and Brand teams to align creative with business goals and channel insights.
Stay ahead of platform trends, creator innovations, and cultural moments to proactively identify opportunities for Metro’s voice to show up authentically.
Champion a test-and-learn mindset, running creative experiments to improve engagement and conversion rates.
Oversee content production, guiding agencies, creators, and internal partners to deliver high-quality, social-native creative.
Write and edit social copy, ensuring all content is on-brand, on-tone, and culturally resonant - particularly for bilingual and multicultural audiences.

Qualifications:

4-6 years of experience in social media, digital marketing, or creative development (brand, agency, or media experience preferred).
Proven track record of leading full-funnel social campaigns that balance storytelling with measurable performance.
Expertise in social analytics tools and KPIs that inform creative strategy and optimization.
Hands-on experience producing content for Meta, TikTok, Snapchat, YouTube, and emerging platforms.
Deep understanding of social creative best practices and how platform algorithms reward engagement and retention.
Experience collaborating with multicultural audiences, especially Hispanic communities; bilingual (English/Spanish) strongly preferred.
Strong presentation and communication skills—able to pitch creative ideas and performance insights to stakeholders.
Familiarity with tools such as Sprinklr, Airtable, and Adobe Creative Suite preferred.
Self-starter who thrives in fast-paced environments and balances creative ambition with business impact.

Pay Transparency: The typical base pay for this role across the U.S. is: $60.00 - $65.00/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.

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