Role: Digital Marketing Specialist
Duration: 12+ Months contract with possible extension
Location: Atlanta, GA (Hybrid)
Position Summary
- This role is responsible for driving seamless activation across social media channels and websites while reducing operational complexity and enabling stakeholders to focus on strategic priorities.
- The role will also help bring the existing Digital Communications Playbook and Digital Risk Guidebook to life within North America, ensuring alignment to digital best practices, governance standards and responsible activation processes.
- The ideal candidate brings expertise in digital communications, content operations, editorial planning and cross-functional coordination in a fast-paced, global environment.
Essential Job Functions
- Manage social media platforms and website content.
- Create and maintain content calendars and editorial plans.
- Manage corporate and executive leadership social media communications.
- Create engaging content, graphics, short-form videos, and captions.
- Handle content publishing, approvals, and workflows.
- Coordinate with stakeholders and cross-functional teams.
- Support YouTube content, video editing, scripting, and SEO.
- Track social media performance, engagement, and analytics.
- Improve content strategies and digital communication processes.
- Use tools like Sprinklr, AEM, AirTable, Adobe Creative Suite, Typeface, and Poppulo.
Functional Skills
- Strong content writing, copywriting, and editing skills.
- Expertise in graphic design and video content creation.
- Hands-on experience with LinkedIn, Instagram, Facebook, and YouTube.
- Knowledge of Sprinklr, AEM, AirTable, Typeface, and Poppulo.
- Experience managing corporate and executive social media accounts.
- Strong content calendar and editorial planning skills.
- Excellent stakeholder management and communication skills.
- Knowledge of content publishing, governance, and approval processes.
- Experience with social media analytics and performance tracking.
- Knowledge of YouTube, SEO/GEO, and short-form video creation.
- Strong project management and multitasking abilities.
