About Zora Digital
Zora Digital is a digital marketing agency that blends data, creativity, and technology to help brands grow. Since 2016, we’ve helped organizations connect with their audiences, strengthen their digital presence, and turn marketing insights into measurable results.
We’re analytical and creative. Strategic but hands-on. We believe great marketing starts with understanding people, asking better questions, and using data to make smarter decisions.
As we grow our client roster and expand our work across digital marketing, technology, and AI, we’re building a network of talented independent professionals who bring fresh thinking and exceptional execution to every project.
Learn more at www.zora.digital.
The Opportunity
We're looking for an experienced Freelance Google Ad Grants Specialist to join Zora Digital's roster of independent contractors.
You're a Google Ads professional who understands how to develop, manage, and optimize successful campaigns, with specialized experience in the Google Ad Grants program. You know how to help eligible nonprofit organizations leverage their Google Ad Grants funding to increase visibility, reach the right audiences, and drive meaningful outcomes.
You understand that managing a Google Ad Grants account requires more than setting up campaigns. It takes thoughtful keyword strategy, compelling ad copy, ongoing optimization, conversion tracking, and a strong understanding of Google's Ad Grants policies and compliance requirements.
This is a project-based opportunity for freelancers interested in collaborating with Zora Digital as client needs arise. Joining our roster does not guarantee a minimum volume of work.
Depending on your expertise and the project, you may:
- Audit existing Google Ad Grants accounts to evaluate campaign structure, performance, compliance, and opportunities for improvement.
- Develop and implement Google Ad Grants strategies aligned with nonprofit marketing objectives.
- Build and manage Google Search campaigns, including campaign structure, ad groups, keyword targeting, and negative keyword strategies.
- Conduct keyword research to identify relevant search opportunities and improve campaign performance.
- Develop compelling, conversion-focused ad copy and optimize responsive search ads.
- Monitor and optimize campaigns to improve click-through rates, engagement, conversions, and overall account performance.
- Ensure accounts meet Google Ad Grants policies, including ongoing compliance and account maintenance requirements.
- Configure and troubleshoot conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads.
- Analyze campaign performance and translate data into actionable recommendations.
- Prepare performance reports that communicate results, insights, and opportunities to clients.
- Identify opportunities to improve landing pages, website content, and conversion paths.
- Collaborate with Zora Digital strategists, web developers, and other marketing professionals to support integrated digital campaigns.
- Stay current on Google Ads updates, Ad Grants policies, and emerging paid search best practices.
What We're Looking For
You're an experienced paid search professional who brings both technical expertise and strategic thinking to the table.
- Google Ads Certification: Active Google Ads certification through Google Skillshop, preferably in Search.
- Google Ad Grants Experience: Demonstrated hands-on experience managing Google Ad Grants accounts for nonprofit organizations.
- A strong understanding of Google Ad Grants eligibility, policies, account requirements, and ongoing compliance.
- Proven experience developing, managing, and optimizing Google Search campaigns.
- Strong knowledge of keyword research, match types, bidding strategies, negative keywords, and search intent.
- Experience with responsive search ads, ad extensions/assets, and campaign optimization.
- Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Experience analyzing campaign data and developing performance-driven recommendations.
- Strong analytical skills and the ability to connect campaign performance to organizational goals.
- Excellent communication skills and the ability to explain technical concepts and performance insights to clients.
- The ability to work independently, manage multiple priorities, and meet project deadlines.
- A collaborative mindset and willingness to work with a flexible, project-based team.
Bonus points if you have experience in:
- Managing multiple Google Ad Grants accounts across different nonprofit organizations.
- Nonprofit fundraising, donor acquisition, advocacy, volunteer recruitment, or program awareness campaigns.
- Landing page optimization and conversion rate optimization (CRO).
- Google Looker Studio and automated reporting dashboards.
- SEO and broader search marketing strategies.
- Integrating paid search campaigns with email marketing, CRM, and broader digital marketing initiatives.
- AI-powered tools for campaign research, reporting, and optimization.
Pay: $50.00 - $100.00 per hour
Work Location: Hybrid remote in Detroit, MI 48201
