About Kendra Scott
About Kendra Scott: We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce. Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.
Position Overview
Join our Marketing team and play a pivotal role in shaping Kendra Scott's customer-facing digital presence! As Senior Director of Social Media, you will be responsible for developing and executing strategic initiatives and campaigns that generate excitement, brand engagement and awareness and drive revenue. This role demands a highly collaborative approach and data driven approach, working across departments to craft a competitive and cohesive social media strategy that aligns with company objectives and leverages key promotional moments and product launches. You will lead social strategy across multiple brand platforms, help define the Kendra Scott brand aesthetic, be a key contributor for brand messaging strategy and leadership partner to the VP of Brand Marketing to ensure clear communication and internal company awareness.
Responsibilities:
STRATEGY:
Develop and implement data-driven strategies to significantly grow follower counts, increase engagement rates, elevate brand perception, and drive brand awareness across all social channels.
Forge strong collaborative relationships with cross-functional teams (Marketing, Creative, Merchandising, Retail, Ecommerce) to ensure seamless integration of social media strategy into broader campaign and launch plans for maximum impact and alignment.
CONTENT:
Collaborate closely with the creative team to ensure all social media content aligns with the brand's visual identity, tone of voice, and overall brand narrative, while also being optimized for each specific platform.
INFLUENCERS / TALENT/ CREATORS:
Provide Tier 1 talent and brand collaboration partners with clear and concise key messages, visual guidelines, and content frameworks to ensure their social media content accurately reflects the brand voice
REPORTING:
Establish, track, and comprehensively report on KPIs across all paid and organic social media tactics, providing detailed insights on a per-platform and per-campaign basis.
Conduct thorough A/B testing, competitive analysis, and social listening to identify emerging trends, understand consumer needs and gaps, and inform strategic decision-making.
MANAGEMENT:
Our ideal Candidate will have
Pre-existing relationships with social media platforms, potential partners/influencers, agencies, designers and photographers a plus
We are an equal opportunity employer and value diversity at our company.
