About The Role
The role owns the social media presence end-to-end, building brand visibility and driving engagement across LinkedIn, X, Instagram, TikTok, and YouTube.
You will translate product launches, thought leadership, and customer stories into channel-native content, then measure what drives reach, engagement, and pipeline contribution.
Key Responsibilities
- Own the social content calendar across LinkedIn, X, Instagram, TikTok, and YouTube, publishing daily and coordinating launches with product and content teams
- Grow follower and engagement metrics with targets tied to reach, share of voice, and audience quality, reporting results monthly
- Write and edit channel-native copy and brief designers and video editors on creative; repurpose long-form content into threads, shorts, and carousels
- Run paid social campaigns through LinkedIn Ads and Meta Ads Manager, managing audience targeting, creative testing, and budget allocation
- Monitor social listening and community activity, escalating trends, mentions, and risks to leadership in real time
- Analyze performance in Sprout Social, native platform analytics, and GA4; run structured A/B tests on formats, timing, and messaging
- Partner with executives and subject-matter experts to build employer brand and executive presence programs
What We Are Looking For
- 3-6 years of social media management experience, ideally at a B2B or B2C technology company
- Hands-on with scheduling, listening, and analytics tools (Sprout Social, Hootsuite, GA4) and paid platforms (LinkedIn Ads, Meta Ads Manager)
- Strong short-form writing and editing skills with an understanding of what performs on each platform
- Proven experience producing or directing short-form video content (Reels, TikTok, YouTube Shorts)
- Data-driven approach to content decisions, comfortable building and presenting performance reports
- Bachelor's degree in marketing, communications, or related field, or equivalent experience
- Bonus: experience with employee advocacy tools, influencer or creator partnerships, or B2B thought-leadership programs
