Job Title: Social First Art Director
Location: Boston, MA (Sometimes you need to go onsite)
Duration: 3-6 Month Contract (Potential Extension)
About the Role
We are seeking a highly creative and experienced Social First Art Director to lead the development of engaging, platform-native content across social and digital channels. This individual will bring a deep understanding of social media culture, emerging trends, and audience behaviors to create compelling content that drives engagement and strengthens brand presence.
The ideal candidate combines strong visual design and art direction expertise with hands-on social content creation experience. This is not a traditional content strategist role. We are looking for a creative professional who can concept, design, storyboard, and execute social-first campaigns from idea through final delivery.
Key Responsibilities
- Develop and execute social-first creative concepts across TikTok, Instagram, Facebook, Meta, YouTube, and other digital platforms.
- Create platform-native content that aligns with brand objectives and audience expectations.
- Partner with copywriters, marketers, strategists, editors, and stakeholders to bring integrated campaigns to life.
- Lead projects from creative brief through execution and delivery.
- Design and art direct static, motion, and video content for social media channels.
- Storyboard and oversee social video production when required.
- Stay ahead of social trends, platform updates, algorithm changes, and cultural moments.
- Identify opportunities to leverage creator content and influencer partnerships.
- Utilize AI-powered creative tools to accelerate concepting, visual development, and content production.
- Present creative concepts and recommendations to cross-functional teams and leadership.
- Balance multiple projects in a fast-paced environment while maintaining creative excellence.
Required Qualifications
- 5+ years of experience in Art Direction, Social Creative, or Digital Content Creation.
- Agency or in-house creative agency experience strongly preferred.
- Strong portfolio demonstrating social campaigns, visual storytelling, and digital content execution.
- Expertise with Adobe Creative Suite, including:
- Photoshop
- Illustrator
- After Effects
- Premiere Pro
- Hands-on experience creating content for:
- TikTok
- Instagram
- Meta/Facebook
- Reels and Short-Form Video Platforms
- Strong understanding of social media behaviors, trends, formats, and platform algorithms.
- Experience developing concepts from strategy through final production.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to work collaboratively with multidisciplinary creative teams.
Preferred Qualifications
- Experience directing creator and influencer-led content.
- Familiarity with AI creative tools such as:
- Midjourney
- Runway
- Adobe Firefly
- ChatGPT
- Other Generative AI Platforms
- Experience working with highly regulated industries such as insurance, financial services, banking, or enterprise brands.
- Understanding of performance-driven social content and audience engagement strategies.
