Brand & Digital Media Manager
The Brand & Digital Media Manager will lead and execute Innovative Artists Entertainment’s social media strategy and support the growth of the company’s brand across all platforms. This position will oversee the social media process from ideation and content creation through execution, publishing, and performance analysis.
Working closely with department heads and developing a deep familiarity with our vast talent roster, the Brand & Digital Media Manager will create content that supports company priorities, highlights client and business achievements, and strengthens IAE’s external presence. The role will evaluate IAE’s current social presence, identify areas for development, and establish a clear direction for each platform.
The ideal candidate is highly creative, naturally passionate about film and television, deeply understands social media and digital culture, with a proven track record of creating content that generates significant engagement, reach, and audience growth.
Responsibilities
- Own IAE’s full cycle social media strategy across all platforms, with platform-specific approaches aligned to company priorities, marketing objectives, and audience insights.
- Proactively stay up to date on IAE's client roster across all departments.
- Establish and maintain a consistent and recognizable voice across social channels.
- Identify social media trends, emerging formats, platforms, and cultural moments relevant to IAE.
- Lead social content from ideation through execution, including developing concepts, proposals, copy, creative direction, production, and publishing.
- Create and/or oversee the development of high-quality social content, including video, photography, graphics, and written content.
- Create content that highlights client, company and employee wins.
- Work closely with department heads to identify content opportunities and translate into effective social content.
- Develop social campaigns and content that increase awareness, engagement, audience growth, and traffic.
- Define and track relevant KPIs across engagement, reach, audience growth, traffic, and other performance metrics, to then provide clear, actionable recommendations.
- Continuously test new content formats, creative approaches, and platform strategies based on performance and changes in the social landscape.
- Maintain social content calendars, briefs, timelines, and workflows to ensure consistent execution.
About You
- 5 years of experience in digital media management within entertainment, media, lifestyle, beauty, fashion, or a similar industry, with experience developing platform strategies and executing social campaigns. Experience should be in-house, with a significant social presence.
- Passion for entertainment and social media, with a strong interest in film, television, creators, and digital culture, and constant awareness of what audiences are watching, sharing, and talking about.
- Proven experience developing social content that achieved significant engagement, reach, or viral performance.
- Strong understanding of major social platforms, including the different content and audience behaviors across each.
- Strong creative writing and concept development skills across social campaigns, creative proposals, and purpose-driven ideas.
- Comfortable working directly with senior leaders and department heads and translating business priorities into social content.
- Strong project management skills with the ability to manage multiple content initiatives, deadlines, and stakeholders.
- Hands-on experience with video editing, photo editing, Canva, PowerPoint, and other relevant creative tools.
- Ability to use social analytics and performance data to identify opportunities and make informed content decisions.
This position has a hybrid schedule and can be based in either our Santa Monica or NYC office.
Annual Salary Range: $80,000-$150,000
