HEAD OF SOCIAL - BARRIER

LA preferred, remote for the right person · Contractor (1099) · $120,000/year incl. bonus

Barrier makes an oral BPC-157 tablet for gut health. We're hiring one person to run organic on Instagram, TikTok, and X and make Barrier a media-forward brand.

You report to the Founder and the Head of Marketing. Josh, our founder, is the face of the brand. Early on, most content is you and Josh on camera. As the creator program grows, more shifts to creators, and a creator manager comes on so that function isn't yours.

PAY

$120,000 a year, includes a bonus based on creative quality and business impact
Contractor, 1099
We cover camera, mics, and software

HOW TO APPLY (EMAIL ONLY)

Job board applications will not be reviewed. Email brandon@barrier.co and josh@barrier.co with the subject line GUT CHECK: [Your Full Name], and include:

A video under 45 seconds, you on camera, shot and edited by you for this. Cover: why this role, one thing health brands get wrong on social, and one piece you'd make for Barrier in week one.
One to three links to recent posts that performed, your role, and the numbers.

We reply to everyone who sends both.

ABOUT BARRIER

One layer of cells separates your gut from your blood. That's the gut barrier, and a lot of what you'd call health traces back to it.

BPC-157 is a peptide, a synthetic copy of a fragment of a protein your stomach makes to protect its own lining, studied for about thirty years for blood vessel growth and gut and connective tissue repair. Most people know it injected, for injuries.

BPC-GI is an oral BPC-157 tablet with an extended-release matrix that releases along the full GI tract. It's the only thing we make. Made in the US, every lot third-party tested.

THE JOB

Strategy and testing

Build the social strategy with the Head of Marketing: content pillars, platform roles, cadence, brand voice per account
Launch one new series or pillar a month; review at four weeks on reach, retention, and follower growth
Track algorithm and feature changes on IG, TikTok, and X. Test hooks and covers with trial reels and hook variants, publish the winner, keep a test log
Use every distribution lever: IG collabs, TikTok SEO, X long form and Articles, replies under large accounts in the niche
Social listening and newsjacking on peptide X, same day

Content

Script, shoot, edit, and post short-form video most days across IG, TikTok, and X
Run the weekly Josh session: shot list the day before, he films himself, you edit it into a week of posts
Captions, hooks, on-screen text. Repurpose every piece into cutdowns, statics, X text posts, and stories. Calendar two weeks out

Creators and accounts

Write creative briefs, QC every deliverable against the brief with timestamped notes, log usage rights. Nothing publishes without your approval
Outreach handles sourcing, negotiation, contracts, shipping, and chasing. You give them a monthly renew-or-drop read
Run the brand and Josh's accounts on IG, TikTok, and X, plus dedicated accounts as we add them. Cross-post everywhere else. Ghostwrite Josh on X
Community management is content: pin top comments, reply where it adds value, turn recurring questions into posts. Customer service handles order and product questions and volume; medical goes to Josh or support
DM automation in ManyChat or similar. Correct misinformation publicly, don't engage trolls, escalate legal and medical

Reporting and tools

Weekly report per account: reach, views, retention, shares, saves, follower growth, what paid picked up
Weekly meeting: top and bottom three posts, next week's calendar, top posts to paid with rights attached
Every post inside the peptide compliance list and platform policy on supplements
Automate the repetitive work with AI: scheduling through APIs, MCP connectors, first-pass edits, captions, analytics

WHO THIS IS FOR

Platform native: active daily on IG, TikTok, and X, and you know the health and peptide community on X
Comfortable on camera and can direct on-camera talent
Have managed multiple accounts
Self-directed

Not the right fit if you don't want to be on camera, you've never grown an account, or you're not on X.

HOW WE WORK

One meeting a week with the paid team, everything else in Slack. No office, occasional shoot days around LA.

WHAT HAPPENS NEXT

A 30-minute call with the Head of Marketing
A paid test: a short-form video with you on camera, a shoot brief for Josh, and a carousel or a piece made with AI tools
A call with Josh
An offer

Apply by email: brandon@barrier.co and josh@barrier.co · Subject: GUT CHECK: [Your Full Name]

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