HEAD OF SOCIAL - BARRIER
LA preferred, remote for the right person · Contractor (1099) · $120,000/year incl. bonus
Barrier makes an oral BPC-157 tablet for gut health. We're hiring one person to run organic on Instagram, TikTok, and X and make Barrier a media-forward brand.
You report to the Founder and the Head of Marketing. Josh, our founder, is the face of the brand. Early on, most content is you and Josh on camera. As the creator program grows, more shifts to creators, and a creator manager comes on so that function isn't yours.
PAY
- $120,000 a year, includes a bonus based on creative quality and business impact
- Contractor, 1099
- We cover camera, mics, and software
HOW TO APPLY (EMAIL ONLY)
Job board applications will not be reviewed. Email brandon@barrier.co and josh@barrier.co with the subject line GUT CHECK: [Your Full Name], and include:
- A video under 45 seconds, you on camera, shot and edited by you for this. Cover: why this role, one thing health brands get wrong on social, and one piece you'd make for Barrier in week one.
- One to three links to recent posts that performed, your role, and the numbers.
We reply to everyone who sends both.
ABOUT BARRIER
One layer of cells separates your gut from your blood. That's the gut barrier, and a lot of what you'd call health traces back to it.
BPC-157 is a peptide, a synthetic copy of a fragment of a protein your stomach makes to protect its own lining, studied for about thirty years for blood vessel growth and gut and connective tissue repair. Most people know it injected, for injuries.
BPC-GI is an oral BPC-157 tablet with an extended-release matrix that releases along the full GI tract. It's the only thing we make. Made in the US, every lot third-party tested.
THE JOB
Strategy and testing
- Build the social strategy with the Head of Marketing: content pillars, platform roles, cadence, brand voice per account
- Launch one new series or pillar a month; review at four weeks on reach, retention, and follower growth
- Track algorithm and feature changes on IG, TikTok, and X. Test hooks and covers with trial reels and hook variants, publish the winner, keep a test log
- Use every distribution lever: IG collabs, TikTok SEO, X long form and Articles, replies under large accounts in the niche
- Social listening and newsjacking on peptide X, same day
Content
- Script, shoot, edit, and post short-form video most days across IG, TikTok, and X
- Run the weekly Josh session: shot list the day before, he films himself, you edit it into a week of posts
- Captions, hooks, on-screen text. Repurpose every piece into cutdowns, statics, X text posts, and stories. Calendar two weeks out
Creators and accounts
- Write creative briefs, QC every deliverable against the brief with timestamped notes, log usage rights. Nothing publishes without your approval
- Outreach handles sourcing, negotiation, contracts, shipping, and chasing. You give them a monthly renew-or-drop read
- Run the brand and Josh's accounts on IG, TikTok, and X, plus dedicated accounts as we add them. Cross-post everywhere else. Ghostwrite Josh on X
- Community management is content: pin top comments, reply where it adds value, turn recurring questions into posts. Customer service handles order and product questions and volume; medical goes to Josh or support
- DM automation in ManyChat or similar. Correct misinformation publicly, don't engage trolls, escalate legal and medical
Reporting and tools
- Weekly report per account: reach, views, retention, shares, saves, follower growth, what paid picked up
- Weekly meeting: top and bottom three posts, next week's calendar, top posts to paid with rights attached
- Every post inside the peptide compliance list and platform policy on supplements
- Automate the repetitive work with AI: scheduling through APIs, MCP connectors, first-pass edits, captions, analytics
WHO THIS IS FOR
- Platform native: active daily on IG, TikTok, and X, and you know the health and peptide community on X
- Comfortable on camera and can direct on-camera talent
- Have managed multiple accounts
- Self-directed
Not the right fit if you don't want to be on camera, you've never grown an account, or you're not on X.
HOW WE WORK
One meeting a week with the paid team, everything else in Slack. No office, occasional shoot days around LA.
WHAT HAPPENS NEXT
- A 30-minute call with the Head of Marketing
- A paid test: a short-form video with you on camera, a shoot brief for Josh, and a carousel or a piece made with AI tools
- A call with Josh
- An offer
Apply by email: brandon@barrier.co and josh@barrier.co · Subject: GUT CHECK: [Your Full Name]
