Company Description Crazy Mountain is a premium non-alcoholic lager-style beer created by George Clooney, Rande Gerber, and Mike Meldman for people who want to enjoy good times with a clear mind. The brand focuses on delivering the taste, ritual, camaraderie, and satisfaction of a cold beer without the compromise of alcohol. Crafted for individuals who value strength, clarity, and authenticity, Crazy Mountain supports an active lifestyle for cowboys, surfers, bikers, and anyone embracing life fully. Its mission is to offer a real, refreshing option that fits the way people live today—enjoying the moment and the morning after. Crazy Mountain champions the belief that good times should come without compromise and invites everyone to “Live Wide Open.”
Role Description The Social Media Director is a full-time, on-site role based in Manhattan Beach, CA. This role is responsible for leading Crazy Mountain’s social media presence across all major platforms, including developing channel-specific strategies, setting content calendars, and ensuring brand consistency. The Social Media Director will oversee content creation and curation, manage community engagement, respond to comments and messages, and monitor brand sentiment. Daily responsibilities include collaborating with marketing and PR teams on campaigns, optimizing social performance through testing and analytics, and coordinating with creative partners for visuals and video. The role also involves tracking key metrics, preparing performance reports, staying current with platform trends, and representing the brand’s voice in online conversations and partnerships.
Qualifications
- Demonstrated expertise in Social Media Marketing and Social Media Optimization (SMO), including campaign planning and platform-specific best practices.
- Strong Communication and Public Relations skills for managing brand voice, media interactions, and community engagement.
- Experience in Content Strategy, including editorial planning, storytelling, and aligning content with brand and business goals.
- Proven ability to use social media analytics tools to measure performance, optimize content, and report on KPIs.
- Background in consumer brands, beverage, lifestyle, or entertainment marketing is highly beneficial.
- Ability to work on-site in Manhattan Beach, CA, collaborating cross-functionally in a fast-paced environment.
- Leadership experience managing social or creative teams, agencies, or freelancers.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
