Responsibilities
About the Team
The vision of the Global Business Marketing (GBM) team is to create a global brand that amplifies our mission and establishes TikTok as a unique and critical investment for the industry we serve. Fostering best in class creative work on our platform, inspiring the industry through storytelling and showcasing our unique business brand at scale is the core focus of our collective team. Our purpose is to inspire, educate and unlock the possibilities on TikTok for the marketing community and businesses of all sizes.

TikTok's Global Integrated Communications (GIMC) team within GBM produces business entertainment that promotes TikTok-first thinking, servicing global business marketing teams and regional business marketing teams through a scalable approach. The team is comprised of world-class marketing, channel, production experts, designers, and events professionals dedicated to showing our agency partners and clients how best to show up on TikTok. We have a passion for, and deep knowledge of TikTok as a platform, and are full of ideas that will help propel the platform into the future.

The Creative Copywriter will be responsible for writing compelling creative concepts and copy for some of TikTok's most influential B2B campaigns and event moments.

The Copywriter will be responsible for ensuring creativity and joy are central to everything we make and put out into the industry ecosystem.

The ideal candidate is a Copywriter who thinks in terms of big ideas and platforms — and can execute those ideas across a multitude of platforms including campaign work, marketing collateral, social media, video, and experiential activations.

This position reports to the Supervising Creative Director.

Responsibilities
- Collaborate closely with Creative Development, Design, Video Production and Events teams to come up with big ideas and platforms for different initiatives - and be able to execute with clear, sharp, and creative copy writing for a business audience, clearly communicating the benefits of TikTok's ad products and services
- Ideate and concept for a range of executions, with the ability to articulate strategy, set a creative vision, and pitch ideas to cross-functional stakeholders and leadership
- A passion for cultural trends both on and off of the TikTok platform, and an understanding of how to shape these insights to meet a business purpose or objective
- Interpret briefs from stakeholders and cross-functional partners to understand project requirements for campaigns and major tentpole events
- Creative flexibility and expertise writing stage scripts, video scripts, experiential copy, website copy, and lots of things in between
- Translate ad products and services into understandable and interesting language that encourages audiences to interact and engage
- Edit and proofread copy as needed, giving direction to third party partners or other internal writers
- Use SEO principles to maximize copy’s reach
- Manage multiple projects simultaneously and autonomously, adhering to deadlines and ensuring high-quality deliverables
- Attend project meetings and presentations to provide creative input and address any copy-related concerns or challenges
- Conduct post-project evaluations and analyze feedback to continuously improve our messaging

Qualifications
Minimum Qualifications
- Minimum 4+ years of proven experience as a creative copywriter, with direct experience working for an ad platform company or writing for a business-focused agency or brand.
- A strong portfolio demonstrating expertise in concept development, creative writing, and ability to maintain brand voice and tone is required.
- Excellent writing, editing and proofreading skills to effectively convey ideas and collaborate with internal teams, stakeholders, and cross-functional partners.
- Great organizational skills and the ability to prioritize tasks effectively.
- Detail-oriented with a collaborative spirit.
- Knowledge of online content strategy and creation.

Preferred Qualifications
- Agency and Marketing experience preferred,

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $97200 - $220400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

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