JOB POSTING: INFLUENCER CAMPAIGN COORDINATOR (on-site)
ROLE OVERVIEW • Position Type: 30-40 hours per week/3 month contract • Location: South Pasadena, CA (Fixed Hybrid: Mon–Wed in-office, Thu–Fri remote) • Compensation: $21.63-$28.85/hr, Commensurate with Experience (DOE)
ABOUT YELLOWPIKE MEDIA YellowPike Media (YPM) is a social-first, full-service agency with deep roots in the video game, entertainment, and Esports audience. We are on a mission to increase the level of professionalism across the influencer industry, elevating both creators and world-class brand clients to unprecedented levels of success. If you love video games, comics, anime, and pop culture, you will thrive in our fast-paced, highly collaborative environment.
THE ROLE We are seeking an energetic, detail-obsessed, and proactive Influencer Campaign Coordinator to serve as the operational engine supporting our Influencer Campaign Managers.
In this role, you will be the backbone of our execution pipeline—taking ownership of creator identification, initial outreach logistics, real-time campaign tracking, and performance reporting. While you will NOT handle legal contract drafting or fee negotiations, you will work hand-in-hand with Campaign Managers to discover target talent, ensure outreach is moving, every deliverable is logged, and every campaign runs on schedule.
KEY RESPONSIBILITIES
Talent Discovery & List Building:
• AI-Powered Creator Discovery: Leverage internal, proprietary AI tools alongside targeted manual research to discover and evaluate gaming and entertainment creators fitted to specific client briefs.
• Data-Driven Casting: Analyze creator demographic data, audience alignment, and content quality to compile highly relevant, curated talent lists for manager and client review.
Outreach & Logistics Coordination:
• Initial Outreach: Conduct high-volume, professional initial outreach to creators, agencies, and managers to pitch campaign opportunities and gauge interest.
• Swag & Product Logistics: Coordinate shipping, product keys, digital access, and physical gifting/swag distribution while maintaining FTC compliance records.
• Timeline Management: Send reminders, confirm post dates, and keep creators on schedule to ensure all deliverables meet project milestones.
Campaign Tracking & Reporting:
• Real-Time Monitoring: Track and archive live creator posts across Twitch, YouTube, TikTok, Instagram, and X (Twitter) during active campaign launches.
• Data Collection & Reporting: Gather performance metrics (views, engagements, sentiment, link clicks) and assist Campaign Managers in assembling clean, visually engaging client wrap decks.
• Asset Archiving: Organize and maintain clean internal drives of all proof-of-performance assets and content files.
REQUIREMENTS & QUALIFICATIONS
Required:
• Experience: 1–3 years of direct experience in influencer marketing, creator coordination, or agency project management.
• Outreach & Communication: Strong written communication skills with experience doing professional outreach to talent and talent managers.
• Tech-Savvy & Tool Proficiency: Comfort leveraging emerging tech and proprietary AI discovery tools alongside standard social platforms (Twitch, YouTube, TikTok, Instagram) and Google Workspace/Excel.
• Attention to Detail: Meticulous organizational skills—you’re the person who catches broken links, missing metrics, and schedule overlaps before anyone else does.
• Work Style: Highly resourceful, eager to learn, and capable of juggling multiple fast-moving campaigns simultaneously.
Preferred:
• Industry Alignment: A genuine passion for and deep knowledge of the gaming, esports, entertainment, and pop-culture landscapes.
