Part-Time / Freelance Digital Marketing Director
Next Level Spine and Sports Injury Center
Hybrid – Pittsburgh, PA (Wexford, Strip District, Mt. Lebanon) | 1099 Independent Contractor
About Us
Next Level Spine and Sports Injury Center is a premier, evidence-based conservative care clinic specializing in sports injuries, rehabilitation, and performance. We offer Physical Therapy, Sports Chiropractic, Massage Therapy, Medical Acupuncture, and Aquatic Therapy to a highly active population, primarily ages 18–55. We're seeking a creative, strategic, hands-on Digital Marketing Director to lead and grow our digital presence.
The Opportunity
This hybrid, hands-on role combines strategy, content creation, social media management, email marketing, website management, and on-site content production. You'll develop our digital marketing strategy while creating high-quality content, managing our online channels, and translating clinical expertise into content that resonates with an active, health-conscious audience.
What You'll Do
Digital Marketing Strategy
- Develop and execute a digital marketing strategy aligned with brand, patient acquisition, retention, and growth goals; maintain a cross-channel content calendar
- Create campaigns promoting services, providers, locations, events, and education; monitor analytics to refine results and track digital marketing trends
Social Media & Content
- Manage and grow Instagram and Facebook (expanding to other platforms as appropriate); plan, shoot, and edit high-quality photo/video content on-site
- Develop short-form video, educational, and promotional content on sports injuries, rehab, and wellness; coach clinical staff on capturing on-brand content; maintain consistent brand voice
Email & Client Communications
- Develop and manage email campaigns, newsletters, and patient communications; build strategies for engagement, retention, and reactivation
Website Management
- Maintain website content — service pages, provider info, locations, promotions, and blog content; improve UX and conversion
- Monitor website analytics and support basic SEO (content optimization, titles, descriptions, keywords, local search)
What We're Looking For
- Proven experience in digital marketing, social media management, content creation, or a related field
- Strong photography, videography, and short-form video editing skills; solid grasp of platforms and current trends
- Experience with email marketing platforms, website content management, and basic SEO
- Self-starter able to develop strategy and execute independently; comfortable both creating and coaching staff
- Interest in fitness, sports performance, healthcare, or wellness highly preferred
Why Join Us
- Hybrid, flexible part-time/freelance schedule (1099 contractor)
- Lead and shape the digital presence of a growing sports medicine practice, with creative freedom across multiple clinic locations
- Work alongside a high-energy, collaborative healthcare team and build a recognizable brand in Pittsburgh's sports & wellness community
Education & Experience
Experience: 2+ years in digital marketing, social media management, or content creation preferred but not required.
Portfolio: Examples of past campaigns, social media accounts, content, email campaigns, or websites.
How to Apply
Submit your resume and portfolio, along with a brief 1–2 paragraph outline of how you'd approach growing the digital presence of a sports injury and rehabilitation clinic like ours, to teresa@nextlevelspineandsports.com.
Pay: $15.00 - $30.00 per hour
Benefits:
Work Location: Hybrid remote in Sewickley, PA 15143
