About Bits & Bows
Bits & Bows is a growing children’s lifestyle brand known for thoughtfully designed, classic apparel and accessories inspired by timeless traditions. As we continue to expand our direct-to-consumer, wholesale, and retail presence, we are looking for a creative, highly organized, and growth-minded Social & Influencer Marketing Manager to own and elevate our presence across social media and creator partnerships.
The Role
The Social & Influencer Marketing Manager will own the day-to-day strategy and execution of Bits & Bows’ organic social media channels and influencer/creator program.
This role is equal parts brand storyteller, social strategist, relationship builder, and executor. You will be responsible for growing our social audience and engagement, building an active community around the brand, developing a consistent pipeline of compelling content, and cultivating influencer and creator relationships that drive both brand awareness and measurable business results.
The ideal candidate has a strong instinct for what makes content perform, understands how to translate a premium brand identity into social-first storytelling, and is equally comfortable developing strategy and rolling up their sleeves to execute it.
Key ResponsibilitiesSocial Media Strategy & Management
- Own the social media strategy and content calendar across Instagram, TikTok, Pinterest, Facebook, LinkedIn, and emerging platforms as appropriate.
- Manage day-to-day publishing, scheduling, captions, tagging, community engagement, and channel optimization.
- Develop platform-specific strategies designed to increase reach, engagement, followers, traffic, and ultimately revenue.
- Identify relevant trends, cultural moments, formats, and content opportunities while maintaining a consistent and elevated brand identity.
- Proactively develop new social concepts, campaigns, recurring content series, and storytelling opportunities.
- Monitor channel performance and continuously optimize strategy based on results.
Influencer & Creator Marketing
- Own Bits & Bows’ influencer and creator strategy from identification through execution and reporting.
- Identify and cultivate relationships with influencers, creators, brand ambassadors, customers, and other partners who authentically align with the Bits & Bows brand.
- Manage product seeding and gifting programs, including outreach, product selection, follow-up, content tracking, and relationship management.
- Coordinate paid influencer partnerships and negotiate deliverables, usage rights, timelines, and compensation as appropriate.
- Develop a scalable creator network that consistently generates high-quality, on-brand content.
- Identify opportunities to turn strong organic creator relationships into longer-term partnerships and brand ambassadors.
- Track influencer performance and evaluate partnerships based on content quality, engagement, reach, traffic, conversions, and overall brand value.
Content Development
- Maintain a strong and consistent pipeline of social-first content across all channels.
- Partner with the team to identify upcoming content needs around product launches, seasonal campaigns, retail moments, events, and brand initiatives.
- Develop creative briefs and provide clear direction to creators, photographers, and other content partners.
- Capture and edit high-quality social content directly when appropriate.
- Repurpose and adapt existing brand assets into platform-native content.
- Maintain organized libraries of social, influencer, UGC, and creator content and ensure appropriate usage rights are documented.
Community & Brand Building
- Serve as a steward of the Bits & Bows brand voice across social platforms.
- Build genuine relationships with our customers and community through thoughtful, timely engagement.
- Monitor comments, DMs, mentions, tags, and user-generated content and identify opportunities to surprise, delight, and deepen customer relationships.
- Identify highly engaged customers and brand advocates who could become valuable ambassadors or creators.
- Stay closely connected to our customer and bring social insights, trends, feedback, and opportunities back to the broader team.
Analytics & Growth
- Establish and track KPIs for organic social and influencer marketing.
- Monitor follower growth, reach, engagement, content performance, traffic, creator performance, conversions, and other relevant metrics.
- Provide regular reporting with clear insights into what is working, what is not, and what we should do next.
- Test new content formats, posting strategies, creator partnerships, and campaigns to continually improve performance.
- Maintain a strong understanding of competitive brands and evolving best practices across social and influencer marketing.
What We're Looking For
- 3–5+ years of experience in social media, influencer marketing, digital marketing, or a related role, preferably within fashion, children’s, lifestyle, beauty, retail, or another highly visual consumer brand.
- Demonstrated experience managing and growing brand social media accounts.
- Hands-on experience developing and managing influencer or creator programs.
- Excellent understanding of Instagram and TikTok, including platform trends, algorithms, content formats, and best practices.
- Strong visual judgment and an ability to recognize what feels polished, aspirational, engaging, and on-brand.
- Excellent written communication skills with a strong instinct for brand voice.
- Comfortable creating, capturing, and editing social-first photo and video content.
- Highly organized and able to manage a fast-moving content calendar, numerous creator relationships, product launches, and competing deadlines.
- Analytical enough to use performance data to make decisions rather than relying solely on aesthetics or intuition.
- Proactive, resourceful, and comfortable taking ownership without waiting for detailed direction.
- Genuine enthusiasm for building brands and communities.
What Success Looks Like
Success in this role means Bits & Bows has a distinctive, active, and rapidly growing social presence supported by a strong network of creators and brand advocates.
You will be expected to drive measurable improvement in:
- Social audience growth
- Organic reach and engagement
- Volume and quality of social-first content
- Influencer and creator participation
- User-generated content
- Traffic and revenue attributable to social and creator activity
- Overall brand awareness and community engagement
- Most importantly, you will help make Bits & Bows a brand that our customers don't just purchase from—they follow, engage with, share, and want to be part of.
