STEELPOINT CAPITAL HOLDINGS

Social Media & Content Operator

Pittsburgh, PA · Full-Time · In-Person · Apply: Leandra@steelpointgroup.com

Stop Reading If This Is You:

If you went to school for marketing, got a degree, know how to build a content calendar in a spreadsheet, and feel like that makes you qualified.....this is not your job. We are not looking for someone who knows the theory. We have seen that person. They post content that looks good, gets no traction, and calls it brand awareness.
If you think social media is a 9-to-5 where you schedule posts from a laptop and report on follower counts.....this is not your job.
If you need a manager looking over your shoulder to know what to do next.....this is not your job.

If you are still reading, keep going. This might be the best opportunity of your career.

WHO WE ARE

SteelPoint Capital Holdings is a Pittsburgh-based private investment platform. We own $100M+ in real estate across 875+ units. We run six operating companies. We lend millions of dollars to real estate investors every month through Local First Lending. We file hundreds of tax returns through Accruity. We are actively building a business that acquires more companies.

We are not a startup. We are not a concept. We are a real, growing, fast-moving platform that most people in Pittsburgh have never heard of.....and that is about to change. Social media is the engine that changes it.

Casey Quinn is the founder. He played college football, got fired as a CFO in 2019, and built this from zero with the help of his partners and team. He is raw, authentic, direct, and has a story that people connect with. TJ Bencho is his partner with similar energy. Between the two of them, there is enough content to fuel a serious social media operation every single day.

The podcast Casey hosts is titled Never Perfect on YouTube and Spotify. The studio producing and editing is already handled. Your job is everything that happens outside the studio. The streets, the meetings, the real moments, the raw content, the community.

WHAT THIS JOB ACTUALLY IS

You will shadow Casey and TJ. A lot. You will go where they go. You will be in rooms that most people never get to be in. You will capture what is real. Not what is staged, not what is scripted, not what looks good on a content calendar. Real moments. Real conversations. Real wins. Real losses.

You will own social media across all SteelPoint and partner individual platforms. You will post constantly. You will respond to every comment. You will build community with every person who engages with us. You will test things. You will kill what does not work. You will double down on what does. Volume is the job. Authenticity is the strategy. Leads are the outcome.

You are not here to make content look pretty. You are here to make it perform.

WHAT YOU WILL BE MEASURED ON. NOTHING ELSE MATTERS:

Inbound leads generated from social media. Investors, borrowers, founders, potential acquisitions.
Follower growth across all platforms. Instagram, Facebook, LinkedIn, YouTube, TikTok. Month over month.
Engagement rate. Comments, shares, saves, DMs. Not likes. Real interaction.
Content volume. Number of posts, stories, reels, clips per week. You will be embarrassed by how little you used to post.
Profile views and reach. How many people are seeing SteelPoint, Casey, and TJ for the first time each week.

WHAT YOU WILL DO DAY TO DAY

Shadow Casey and TJ. Carry the camera, spot the moments, capture what is real before it is gone.
Post every single day across all platforms. Multiple times, multiple formats, no excuses.
Turn every podcast episode, every meeting, every site visit, every win into content.
Build and manage the content pipeline. What is coming up, what needs to be captured, what is ready to post.
Respond to every DM, every comment, every person who engages with our content. Community is built one conversation at a time.
Follow up on every lead the content creates. Investors, borrowers, and prospects get worked by email and by text, not just a DM reply, until they convert or opt out.
Log every follow-up in the CRM. Nothing lives in your head or your personal phone. If it is not logged, it did not happen.
Study what is working in the market. Follow the people who are winning on social and understand why.
Bring ideas. If you see something that works, bring it. You will be given autonomy to test and move fast.
Track everything. Follower count, engagement rate, reach, leads, profile visits. Weekly scoreboard presented to the team.
Work with the podcast producer to ensure every episode is repurposed into 10 or more pieces of social content.
Use AI tools to work faster. Captions, hooks, repurposing, scheduling, analytics. AI is a tool, not a ghostwriter. The content stays real. The speed gets better.

WHAT THIS IS NOT

This is not a remote job. You need to be where the action is. In the office, on job sites, at investor dinners, at events. Social media that performs comes from being in the room, not watching from a distance.

This is not a 40-hour-a-week job. Some weeks it will be 50. Some weeks a moment will happen at 7pm on a Tuesday and you need to be ready to capture it and post it the same night.

This is not a job where you wait to be told what to do. You need to see the opportunity before anyone else does and move on it.

This is not a job where you manage a Canva template library and call it content creation. Authentic beats polished every time.

WHO WE ARE LOOKING FOR

We do not care where you went to school. We do not care if you have a marketing degree. We care about one thing: can you execute at a high level, every single day, without being babysat?

You are or want to become obsessed with social media. Not as a user, as a student. You study what works, why it works, and how to replicate it.
You are hungry. Not comfortable-hungry. Actually hungry. You want to prove something.
You are a self-starter who gets embarrassed by mediocre output. When you post something and it does not perform, you want to know why and fix it.
You are comfortable being uncomfortable. In rooms you have not earned yet, with people who will test whether you belong there.
You want to learn business as much as you want to learn content. You will be inside a real company watching real decisions get made. That is rare. Treat it as such.
You are a communicator. Quick, clear, confident. You can write a caption, record a voiceover, and have a conversation with an investor at a networking event.
You are organized enough to manage a content pipeline but flexible enough to throw the plan out when a better moment presents itself.
You are competitive. You want SteelPoint to win on social media more than anyone, and you understand that your results are the company's results.

GREEN FLAGS & RED FLAGS

Green Flags: We Want to See

You already have a social presence, even a personal one, that shows you understand what engagement looks like.
You can show us content you have made that actually performed. Views, engagement, shares, comments.
You talk about creators and accounts you study the way a football player talks about film.
You have worked in a fast-moving, scrappy environment and thrived.
You are early to things, reply fast, and follow through without being chased.
You are already experimenting with AI tools to make your content faster or smarter, and you can tell the difference between AI that helps authenticity and AI that kills it.

Red Flags: We Will Pass

Your portfolio is a collection of pretty graphics that got 14 likes.
You describe yourself as a storyteller but have nothing to show for it.
You think engagement rate is a vanity metric.
You need extensive direction to produce content independently.
You have strong opinions about brand guidelines but weak opinions about what actually performs.
You want to work remotely most of the time.
You think AI means you can generate 30 posts a week without leaving your chair. AI amplifies real content, it does not replace being in the room.

WHAT YOU GET

This is not just a job. This is an education that most people pay six figures for and never actually get.

You will be inside a real private equity platform watching deals get made, capital get raised, companies get acquired, and a $100M+ portfolio get managed.
You will have direct access to Casey Quinn. A founder, CPA, real estate operator, and one of the most authentic voices in Pittsburgh business.
You will own something real. The social media strategy for a growing platform, and be held accountable for results that actually matter.
You will build skills that travel. Content creation, community building, social strategy, lead generation, in an environment that moves faster than any agency.
You will be at the forefront of how real companies use AI in social media. Not the fake version where everything sounds generated, but the real version where AI makes you 10x faster so you can post more, test more, and move faster than anyone competing for the same audience.
Competitive base salary plus performance incentives tied to the metrics that matter.
If you perform, you will grow. This company is scaling fast. People who prove themselves here earn more responsibility, more autonomy, and more opportunity.

HOW TO APPLY

Do NOT send a resume and cover letter. That is not how this works.

Send a short video, 60 to 120 seconds, to Leandra@steelpointgroup.com. Tell us who you are, why you want this specific job, and show us one piece of content you made that you are proud of and explain why it worked or what you learned from it.

That is it. No resume required at this stage. If the video is good, we will reach out within 48 hours.

If you cannot make a compelling 90-second video about yourself when applying for a social media job, that tells us everything we need to know.

SteelPoint Capital Holdings · Pittsburgh, PA · Let’s Go.

SteelPoint Capital

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Social Media and Content Operator