INNOCEAN USA, a full-service advertising agency, is looking for a skilled Sr. Salesforce Marketing Cloud Email Developer to join our team!
This individual is responsible for the organization's email marketing team, primarily hands-on email development. This role reports to CRM Operations and works collaboratively with the Account, Creative, Data Science teams to customize, test, and develop email campaigns.
ESSENTIAL DUTIES/RESPONSIBILITIES
- Own HTML development of email campaigns. Including drip campaigns, transactional notifications, and product recommendations.
- Create personalized messages, landing pages using Marketing Cloud scripting languages
- Develop complex mobile responsive emails using modern standards and best practice guidelines for HTML/CSS for email to optimize responsive rendering and drive engagement rates.
- Develop and optimize email template portfolio for continued A/B testing, mobile optimization, and dynamic personalization according to business rules and logic
- Perform quality assurance and troubleshoot code rendering across multiple desktop and mobile devices, using email testing and analytics platforms such as Litmus or Email on Acid
- Partner closely with Marketing and Engineering teams, to turn compelling and personalized email notifications into reality.
- Create web banners corresponding with email artwork (or vice versa).
- Execute email setup and deployment via SFMC (Salesforce Marketing Cloud) – must have strong grasp of all functions within SFMC (Salesforce Marketing Cloud) and provide seamless walkthrough/overview
- Fully participate in all training initiatives and activities.
- Perform other duties and projects as assigned.
REQUIREMENTS
- 5+ years, HTML, CSS, Responsive, Email, CRM and/or Email Coding
- Knowledge of CRM platforms: 3+ years Salesforce Marketing Cloud required
- Salesforce certifications a plus but not required
- Experience with Litmus/other testing platforms
- Use Marketing Cloud scripting languages / ampscript
- Develops all email templates and promotional content within production schedules
- Knowledge of results-driven email metrics, specifically A/B testing and KPI tracking.
- Experience with Adobe Creative Suite applications
- Sets-up automated email templates, queries and reports focused on improving the guest experience.
- High level of ownership of responsibilities, forward thinker, always working towards elevating brand opportunities.
- Must be self-motivated and able to work independently, as well as part of a team.
- Highly organized with the ability to multitask, prioritize, and problem solve in an entrepreneurial, deadline-driven environment.
- Possesses strong business ethics and is reliable.
- Have high energy, a confident manner.
- Proficient in Microsoft Office (Word, Excel, PowerPoint).
- Impeccable documentation skills with a strong attention to detail.
BENEFITS
- 3 PPO Medical Plans to choose from low to no cost
- No cost Dental and Vision
- Matching 401K
- Wellness reimbursement program
- Company paid short- and long-term disability, and basic life
- Generous PTO
Reports to: VP, Director of Digital Operations
Salary range: $100,000 to $112,000
Pay is dependent upon several factors including but not limited to: years of experience, training, and transferable skills.