INNOCEAN USA, a full-service ad agency located in sunny Huntington Beach, CA, is seeking a Freelance Media Planner to join our growing team!
This freelance role starts ASAP through April 2025. Possibility to extend.
We are a hybrid workplace, x2 days week onsite. Local candidates only please.
OVERVIEW
The Media Planner for General Accounts [non-automotive] reports into the Media Supervisor and works closely with the media team on the day-to-day media planning, implementation, and stewardship efforts.
This ideal candidate would have healthcare experience, a strong understanding of media planning processes including audience development, omni channel planning (linear, audio, OOH, print, digital), National and local experience, and OOH/Print/Digital execution experience. The Freelance Media Supervisor will work closely with several groups including the clients, internal account and media teams, and media vendors.
You are passionate about media, a team player, and has integrated media planning knowledge.
KEY RESPONSIBILITIES
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Work with the Media Supervisor to help develop and execute integrated media strategies and plans that deliver on the clients objectives and goals. This includes:
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Target research, strategic flighting, channel mixes, budget allocations, and partner recommendations
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Traditional and Digital channels (e.g. linear, audio, OOH, print, digital video, programmatic, paid social, paid search, partnerships, etc.)
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Utilize effective time management and project management skills to ensure deadlines are being met with quality work across all accounts
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Ability to adapt and keep up with a quick paced environment; the planning team has several roles including strategy, planning, execution, and measurement
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A team player thats not afraid to jump in and help out where needed (e.g., reporting, billing, trafficking, etc.)
