Company Description

Maricich Health is a leading healthcare branding, advertising and marcom agency known for our transformative strategies, ideas and creative executions for branding and integrated marketing campaigns. Our team is led by big brand/agency veterans with the passion to do transformative work to help our clients grow by doing more good for the populations they serve. We have a close-knit culture that’s a great fit for smart, collaborative, proactive people who enjoy being hands on and making things happen. We're located in Irvine, CA, featuring one of the most beautiful climates in the world and a stone's throw from the beach and great hiking/biking trails.

Our work is focused on major brands across the healthcare ecosystem including health systems, medical groups, payers and others. We are outstanding at leveraging the challenges of today’s changing medical marketplace into opportunities to help our clients not only gain market share but improve the health and quality of life of more patients in the process.

Job Description

We're seeking an accomplished Marketing & Business Development Director (part-time / freelance) to be an important part of our team. The candidate will actively identify and market to new client prospects and drive outreach efforts to generate marketing qualified leads. The role involves working closely with our sales and executive team to refine and activate a segmentation strategy to identify and prioritize prospects, connecting with potential clients using all available channels, and updating and managing our Salesforce CRM system to ensure prospects are accurately categorized in line with our marketing and outreach strategy.

Strategy Lead & Opportunity Support

The Marketing and Business Development Director will support engagement with prospects in the development of customized strategic replies and engagement for each opportunity, including RFI /RFP responses, introductory meetings, pitch presentations and proposal documents / presentations. As part of these efforts, the director will collaborate with the agency CEO / COO, biz dev / sales manager and internal project management in assembling team members and assign roles / schedules for each opportunity including inbound leads, ensuring responses are in sync with available agency resources and project management priorities.

Lead Generation / Marketing

The role includes responsibility and oversight of strategically aligned agency marketing and sales outreach including content / social media / PR strategy, tradeshow / conference strategy (including travel and participation in key conferences), data driven programmatic campaigns, SEM/PPC and other tactics. The business development director will also collaborate with the biz dev / sales manager in response to inbound leads generated from all activities and prioritize responses appropriately. The director will also help support the business development prospecting team members to amplify these efforts.

Analytics / Reporting:

The director will be responsible for generating monthly and annual reports on business development effectiveness using all available data / tools to analyze business development / marketing spend relative to return within the sales funnel through conversion, while identifying areas of improvement in sales and marketing strategies.

Business segments include:

Hospitals & Health Systems – Targeting Consumers
B2B Healthcare – Targeting Healthcare C-Suite / Managers

Medical Device / Health Tech / Life Sciences – Targeting HCPs
Multicultural Healthcare / Public Health - Targeting Medi-Cal / Diverse Audiences

Summary of Key Responsibilities

In collaboration with the sales manager and executive team, develop and execute annual strategic business plans in line with segmentation strategy to drive revenue through new business creation
Develop relationships and engage internal subject matter experts to support the sales strategy
Develop go-to-market strategies and lead strategic response for key prospect / customer meetings
Measure and evaluate strategic implementation against intended results. Responsible for results attained through effective execution against business development and business performance goals
Cultivate top to top relationships with decision makers and prospects to further company goals, negotiate key strategic issues and build the business
Collect and analyze vertical market research, customer research and competitive analysis
Create and develop executable programs, materials and processes that are driven by market and business insight
Ensure the successful/flawless handoff from new business sales to sales execution
Provide accurate forecasts and monthly business updates
Own all plans and strategies for developing business and achieving the company’s sales goals
Leads development of the sales plan and pitch
Prepares business development forecasts and KPI reporting for CEO / COO, for use in organizational planning, financial forecasting, budget setting and strategic planning.
Land and expand: build process and funnel for manual top-down reach out, onboarding, activation, and expansion
Evangelize the company offerings and personally help close largest deals
Work collaboratively across teams – Account / Project Management, Strategy, Creative, and Production
Establish the inbound lead requirements needed to meet sales objectives
Provide full visibility into the sales pipeline at every stage of development
Track and manage sales pipeline and account activities in Salesforce.com
Oversee prospecting, perform in-person presentations, lead the response to RFIs/RFPs, and close accounts
Lead strategy and execution for participation in industry events and conferences

Qualifications

Requirements:

Minimum 8+ years Business Development Experience in marketing / advertising agency and/or professional services related field.
Healthcare advertising / marketing experience / existing network is a big plus
Bachelor’s degree from a four-year college or university
Strong interpersonal, written and verbal business communication / presentation, organization skills
Strong computer skills including PowerPoint, Outlook, Word, Excel, etc.
Ability to work a minimum of 16 hours per week part-time

Additional Information

Compensation Range: $75 - $125 hr. that the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position consistent with applicable law. The Company reserves the right to modify this pay range at any time. The Company will not provide benefits for this role.

Please submit a brief cover letter addressing your experience relative to the responsibilities and requirements outlined above along with your resume. http://www.maricich.com

Maricich Health

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Freelance Marketing & Business Development Director