SOCIAL MEDIA & CONTENT MANAGER ____________________________________________________________________________________
Job Title: Social Media and Contact Manager - Hybrid
Reports To: Sr. Marketing Operations Manager
Department: Marketing
FSLA: Exempt
Compensation: $70,000-$80,000 annually
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Job Overview:
The Social Media & Content Manager is responsible for the day-to-day execution of Overture’s social media presence across key platforms. This hands-on role combines strategy, content creation, on-camera representation, video production, copywriting, and publishing.
Working closely with teams across the organization, this individual will develop engaging content, monitor industry and competitor trends, support social-first campaigns, and use performance data to continuously improve Overture’s social media presence. A Portfolio of work is required along with resume.
Duties and Responsibilities:
- Help develop and execute Overture’s social media strategy across LinkedIn, TikTok, Instagram, Facebook, and other relevant platforms
- Build and manage an editorial calendar aligned with company priorities, industry trends, and target audiences
- Adapt content by platform to ensure messaging and creative are appropriate for each audience and channel
- Maintain a consistent brand voice while identifying creative opportunities to differentiate Overture
- Manage publishing, community engagement, and day-to-day activity across company social channels
- Identify opportunities to participate in timely trends, conversations, and emerging platform formats
- Develop original content featuring Overture’s people, products, capabilities, culture, and client work
- Serve as an on-camera host and personality for short-form videos, interviews, product features, and behind-the-scenes content
- Independently shoot and edit short-form video for TikTok, Instagram Reels, LinkedIn, and other platforms
- Write social posts, captions, video scripts, hooks, and campaign copy
- Interview employees and subject-matter experts to identify useful, interesting, and engaging stories
- Turn merchandise trends, product launches, activations, and company news into relevant social content
- Capture content at company events, client activations, production facilities, and other locations as needed
- Repurpose strong content ideas into multiple formats, including video, photography, carousels, written posts, and recurring content series
- Monitor social media, cultural, marketing, and branded merchandise trends
- Track competitors and relevant brands to evaluate Overture’s content and identify opportunities for differentiation
- Develop a regular competitive scorecard covering content volume, engagement, audience growth, formats, and share of voice
- Develop social-first campaigns designed to grow audience, engagement, and brand awareness
- Identify and manage relationships with external creators, influencers, and freelance content partners
- Create briefs and oversee creator content from concept through publication
- Collaborate with internal teams on product launches, events, thought leadership, and integrated marketing campaigns
- Test new content series, creative approaches, and distribution strategies
- Track audience growth, engagement, reach, video completion, website traffic, and other relevant performance indicators
- Use performance data to evaluate content effectiveness and continuously improve the social media strategy
- Provide regular reporting that includes clear insights and recommended actions
- Connect social media activity to broader business goals, including brand awareness, customer engagement, recruiting, and lead generation
- May require up to 10% travel
- Other tasks as assigned by management
Skills and Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred
- A current résumé along with a portfolio or samples of relevant social media, content creation, video, or campaign work is required
- 3–5 years of experience in social media, content creation, digital marketing, or a related role
- Portfolio demonstrating strong social media content, particularly short-form video
- Experience managing brand accounts across platforms such as LinkedIn, TikTok, Instagram, and Facebook
- Experience creating, shooting, and editing social media content
- Experience with video-editing and design tools such as Adobe Premiere Pro, CapCut, Canva, or similar platforms
- Strong writing, storytelling, interviewing, and communication skills
- Strong understanding of social media trends, algorithms, formats, and audience behavior
- Ability to manage multiple projects, deadlines, and stakeholders simultaneously
- Comfortable appearing on camera and representing the company publicly
- Ability to work independently and move quickly from idea to execution
- Experience working with creators, influencers, or freelance production partners preferred
- Familiarity with social listening, scheduling, analytics, and paid social tools preferred
- B2B, agency, fashion, retail, lifestyle, product-driven brand, or branded merchandise experience preferred
Benefits
- Complete insurance coverage – Medical, dental, vision, life insurance, flex spending accounts and disability plans with Company contributions
- Pet insurance and bring your dog to work days
- Corporate partnerships with Life Time Fitness, Bears Fit, Skechers and Tickets at Work
- Generous paid time off (vacation, sick and personal days as well as yearly floating holiday)
- 401(k) eligibility day one of employment, with a Company match after the first year of employment
- Paid maternity and paternity leave based on years of service
- Relaxed dress code
- Overture family fun – Summer BBQs, volunteer ERGs, employee vegetable garden, contests, potlucks and cookoffs
- Employee referral bonus
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