SOCIAL MEDIA & CONTENT MANAGER ____________________________________________________________________________________

Job Title: Social Media and Contact Manager - Hybrid

Reports To: Sr. Marketing Operations Manager

Department: Marketing

FSLA: Exempt

Compensation: $70,000-$80,000 annually

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Job Overview:

The Social Media & Content Manager is responsible for the day-to-day execution of Overture’s social media presence across key platforms. This hands-on role combines strategy, content creation, on-camera representation, video production, copywriting, and publishing.

Working closely with teams across the organization, this individual will develop engaging content, monitor industry and competitor trends, support social-first campaigns, and use performance data to continuously improve Overture’s social media presence. A Portfolio of work is required along with resume.

Duties and Responsibilities:

Help develop and execute Overture’s social media strategy across LinkedIn, TikTok, Instagram, Facebook, and other relevant platforms
Build and manage an editorial calendar aligned with company priorities, industry trends, and target audiences
Adapt content by platform to ensure messaging and creative are appropriate for each audience and channel
Maintain a consistent brand voice while identifying creative opportunities to differentiate Overture
Manage publishing, community engagement, and day-to-day activity across company social channels
Identify opportunities to participate in timely trends, conversations, and emerging platform formats
Develop original content featuring Overture’s people, products, capabilities, culture, and client work
Serve as an on-camera host and personality for short-form videos, interviews, product features, and behind-the-scenes content
Independently shoot and edit short-form video for TikTok, Instagram Reels, LinkedIn, and other platforms
Write social posts, captions, video scripts, hooks, and campaign copy
Interview employees and subject-matter experts to identify useful, interesting, and engaging stories
Turn merchandise trends, product launches, activations, and company news into relevant social content
Capture content at company events, client activations, production facilities, and other locations as needed
Repurpose strong content ideas into multiple formats, including video, photography, carousels, written posts, and recurring content series
Monitor social media, cultural, marketing, and branded merchandise trends
Track competitors and relevant brands to evaluate Overture’s content and identify opportunities for differentiation
Develop a regular competitive scorecard covering content volume, engagement, audience growth, formats, and share of voice
Develop social-first campaigns designed to grow audience, engagement, and brand awareness
Identify and manage relationships with external creators, influencers, and freelance content partners
Create briefs and oversee creator content from concept through publication
Collaborate with internal teams on product launches, events, thought leadership, and integrated marketing campaigns
Test new content series, creative approaches, and distribution strategies
Track audience growth, engagement, reach, video completion, website traffic, and other relevant performance indicators
Use performance data to evaluate content effectiveness and continuously improve the social media strategy
Provide regular reporting that includes clear insights and recommended actions
Connect social media activity to broader business goals, including brand awareness, customer engagement, recruiting, and lead generation
May require up to 10% travel
Other tasks as assigned by management

Skills and Qualifications:

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred
A current résumé along with a portfolio or samples of relevant social media, content creation, video, or campaign work is required
3–5 years of experience in social media, content creation, digital marketing, or a related role
Portfolio demonstrating strong social media content, particularly short-form video
Experience managing brand accounts across platforms such as LinkedIn, TikTok, Instagram, and Facebook
Experience creating, shooting, and editing social media content
Experience with video-editing and design tools such as Adobe Premiere Pro, CapCut, Canva, or similar platforms
Strong writing, storytelling, interviewing, and communication skills
Strong understanding of social media trends, algorithms, formats, and audience behavior
Ability to manage multiple projects, deadlines, and stakeholders simultaneously
Comfortable appearing on camera and representing the company publicly
Ability to work independently and move quickly from idea to execution
Experience working with creators, influencers, or freelance production partners preferred
Familiarity with social listening, scheduling, analytics, and paid social tools preferred
B2B, agency, fashion, retail, lifestyle, product-driven brand, or branded merchandise experience preferred

Benefits

Complete insurance coverage – Medical, dental, vision, life insurance, flex spending accounts and disability plans with Company contributions
Pet insurance and bring your dog to work days
Corporate partnerships with Life Time Fitness, Bears Fit, Skechers and Tickets at Work
Generous paid time off (vacation, sick and personal days as well as yearly floating holiday)
401(k) eligibility day one of employment, with a Company match after the first year of employment
Paid maternity and paternity leave based on years of service
Relaxed dress code
Overture family fun – Summer BBQs, volunteer ERGs, employee vegetable garden, contests, potlucks and cookoffs
Employee referral bonus

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Social Media and Content Manager - Hybrid