AVP, Paid Social Manager – Financial Services
📍 Remote
📅 6-Month Contract
💼 W2 Contract
🏦 Financial Services Account
We are seeking an experienced AVP, Paid Social Manager to join a world-class Performance Media organization and lead data-driven paid social campaigns supporting the company's Health & Wellness portfolio.
🔑 Key Responsibilities
- Lead paid social campaign planning, execution, optimization, and forecasting.
- Manage campaigns across Meta (Facebook/Instagram), LinkedIn, Pinterest, Reddit, and other social platforms.
- Monitor campaign performance and optimize against KPIs, acquisition goals, and efficiency targets.
- Partner with business teams on campaign strategy, planning, and weekly/quarterly performance reviews.
- Develop testing strategies and identify new platforms, tactics, and growth opportunities.
- Collaborate with Analytics teams on measurement, tagging, and reporting.
- Partner with SEM, SEO, Programmatic, and other channel leads to develop integrated strategies.
- Identify automation opportunities using tools such as Sprinklr.
- Manage external media partners and provide coaching/oversight to Paid Social Analysts.
- Present campaign performance, insights, capabilities, and strategic recommendations to senior stakeholders.
🛠️ Must-Have Qualifications
- 6+ years of hands-on paid social campaign management in an agency or in-house environment.
- Strong experience executing campaigns across Meta, LinkedIn, Pinterest, Reddit, and similar platforms.
- Experience with campaign building, pacing, bidding, optimization, tagging, trafficking, audience management, and reporting.
- 2+ years leading major social media brands and mentoring/managing junior team members.
- Strong client service and business stakeholder management skills.
- Advanced Excel and PowerPoint skills with strong analytical and presentation abilities.
- Bachelor's degree, or High School Diploma/GED with 7+ years of marketing experience.
⭐ Nice to Have
- B2C and B2B paid media experience.
- Financial services, healthcare/health & wellness, or retail experience.
- Experience with Sprinklr or similar marketing automation platforms.
- Strong cross-channel marketing strategy experience.
- Experience presenting to senior leadership.
🎯 Top 5 Must-Have Skills
- Paid Social Campaign Execution
- Meta / Facebook & Instagram Advertising
- LinkedIn / Pinterest / Reddit Advertising
- Campaign Optimization & Performance Analytics
- Client & Business Stakeholder Management
📌 Role Details
- Title: AVP, Paid Social Manager
- Location: Remote
- Duration: 6 months
- Employment: W2 Contract
- Industry: Financial Services
- Focus: Paid Social / Performance Marketing / Digital Acquisition