TITLE: Social Media, Community & Creator Partnerships Specialist

DEPARTMENT: Marketing

REPORTS TO: CMO

LOCATION: Remote (United States)

CLASSIFICATION: Full-time

SALARY: $56,000–$68,000

ABOUT JONES SODA

Jones Soda is a 30-year-old craft soda brand evolving into a diverse, modern beverage company. Following recent partnerships and increased consumer interest, Jones has experienced significant growth in community size, engagement, and sales. The brand is focused on building deeper relationships with fans through social-first storytelling, creator partnerships, and highly engaging content.

POSITION OVERVIEW

We are seeking a Social Media, Community & Creator Partnerships Specialist to own the day-to-day execution of Jones Soda’s social presence and community engagement. This role is ideal for a creative, hands-on marketer who understands internet culture, knows how to build communities, and can turn brand ideas into compelling content that fans want to share.

Working within the brand direction and priorities established by marketing leadership, the successful candidate will create and maintain content calendars, produce and publish engaging content, interact directly with consumers, and coordinate relationships with creators, influencers, artists, and brand partners.

RESPONSIBILITIES

Social Media & Content Creation

• Own the day-to-day execution across Jones Soda’s social channels, including Instagram, TikTok, LinkedIn, X, Facebook, and emerging platforms.

• Own and maintain social content calendars aligned with brand priorities, product launches, partnerships, and cultural moments.

• Create and publish engaging content, including captions, short-form video concepts, community posts, and fan-first storytelling.

• Identify trends, conversations, and cultural moments where Jones can authentically participate.

• Work with creative teams, photographers, designers, and production partners to bring content ideas to life.

Community Management & Fan Engagement

• Act as the voice of Jones Soda across social platforms by actively engaging with fans, comments, and conversations.

• Build a strong brand community through daily interaction, listening, and relationship building.

• Propose and execute community engagement initiatives that encourage user-generated content, fan participation, and advocacy.

• Monitor community sentiment and provide insights to improve marketing initiatives.

Creator, Influencer & Partnerships

• Identify potential creators and coordinate outreach and ongoing relationships with external content creators, influencers, artists, and community leaders.

• Prepare creator briefs and coordinate collaborations, content approvals, and publishing schedules.

• Build a network of creators who align with Jones Soda’s brand personality and target audiences.

• Measure creator campaign performance and recommend opportunities for future partnerships.

Content Performance & Optimization

• Track social performance metrics, including engagement, reach, growth, and conversion impact.

• Use analytics and audience insights to continuously improve content performance and inform future content decisions.

• Test new formats, platforms, and storytelling approaches to grow Jones Soda’s audience.

QUALIFICATIONS

• 3–5 years of relevant experience in social media, content marketing, community management, influencer marketing, or brand communications.

• Proven ability to create engaging social content and manage communities across multiple platforms.

• Strong writing, storytelling, and editing skills with a clear understanding of brand voice.

• Experience working with creators, influencers, agencies, or external partners.

• Deep understanding of social trends, online communities, and digital culture.

• Highly organized with the ability to manage multiple projects and deadlines.

• Comfortable using analytics to inform creative decisions.

PREFERRED QUALIFICATIONS

• Experience with consumer brands, lifestyle brands, CPG, food and beverage, fashion, gaming, music, or youth culture.

• Experience with influencer or creator campaigns.

• Experience with social media management tools and analytics platforms.

• Experience building fan communities and ambassador programs.

WHAT SUCCESS LOOKS LIKE

• Jones Soda’s social channels are consistently active, culturally relevant, and growing.

• Fans actively engage with and create content around the brand.

• Creator partnerships generate meaningful awareness and engagement.

• Content programs increase community growth, brand love, and consumer connection.

• The role contributes to Jones Soda’s reputation as an engaging and culturally relevant beverage brand.

REMOTE WORK EXPECTATIONS

• This is a remote position. Team members are expected to maintain a professional remote work environment and actively participate in scheduled meetings. Cameras are expected to be on during video conference calls unless there is a reasonable circumstance that prevents their use.

• A reliable home internet connection is required.

OTHER PHYSICAL OR SPECIAL REQUIREMENTS

• This position requires the ability to sit and work at a computer for extended periods, with breaks. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Ability to communicate effectively in English, verbally and in writing.

BENEFITS

• Discretionary Annual Company Bonus Program

• Paid Time Off (PTO), Vacation and Sick Leave

• 11 Paid Holidays

• Paid Parental Leave

• Paid Day Off for Your Birthday

• Monthly Phone/Internet and Wellness Stipend

• 100% employer-paid medical, dental, vision, disability, and life insurance for team members

• 401(k) Retirement Plan with Employer Discretionary Matching

Jones Soda is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

This job description outlines the current requirements of the position. Duties and responsibilities may evolve over time and will be reviewed and updated as needed.

Jones Soda Co.

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