About The Role
The Social Media Manager owns the organic and paid social channels end-to-end, translating brand voice into thumb-stopping content that drives community engagement and brand equity.
The role partners closely with content, design, and growth marketing to build high-impact distribution strategies across LinkedIn, X, Instagram, and emerging platforms.
Key Responsibilities
- Develop and execute the comprehensive social media strategy across all organic and paid channels
- Create, write, and oversee the production of engaging copy, graphics, and video assets tailored to specific platforms
- Manage the global social content calendar, ensuring timely publishing aligned with product launches and campaigns
- Monitor social channels, engage with the community, and manage real-time brand reputation and crisis response
- Track and analyze social KPIs using tools like Sprout Social, Hootsuite, and Google Analytics to optimize performance
- Run social A/B tests on creative assets and copy to continuously improve engagement and referral traffic
What We Are Looking For
- 3-5 years of professional social media management experience in a high-growth B2B or B2C tech environment
- Demonstrated portfolio of successful social campaigns with measurable impact on brand awareness and engagement
- Expertise with social media management and analytics platforms (Sprout Social, Hootsuite, Buffer, or native tools)
- Strong copywriting skills with the ability to adapt tone to different audiences and platforms
- Up-to-date knowledge of social media algorithms, trends, and emerging digital formats
- Bonus: Experience managing paid social budgets and executing paid amplification strategies
