Consumer Copywriter

GTECH LLC • Contract • Frisco, TX, US • 1d ago

Consumer Copywriter (100% remote)

Responsibilities

Act as the main copywriter for client s Marketing department, supporting products and solutions.
Create engaging content that simplifies complex financial services concepts for both business-to-business and business-to-consumer audiences
Understand content creation best practices and style/brand guidelines across owned and paid channels, web, brochureware, digital tools and mediums and all forms of advertisements
Partner with all groups within marketing to understand needs and create content that drives traffic, increases engagement and helps aid in conversion
Help manage creative agencies/third-party content development partners to help drive velocity of content production and ensure on-time and on-brand delivery
Manage ongoing updates to in-house content calendars and brand/style guidelines
Adhere to the content governance model and content creation workflows from ideation to development, approval and publishing, contributing ideas for strategic efficiencies if identified
Work across internal departments to secure appropriate Legal/Compliance/Governance and business stakeholder approvals
Ensure accuracy, quality and brand consistency across all content channels

Qualifications

5-7 years of experience in marketing and/or communications
Portfolio of several recent content/copy pieces you are particularly proud of and willing to share
Excellent verbal and written communications skills
Excellent project management and vendor management skills
Strong understanding of grammar and punctuation principles, along with AP Style
Passion for engaging audiences with compelling content
Working knowledge of Search Engine Optimization (SEO) and web traffic metrics
Previous experience managing end-to-end content development
Demonstrated experience bringing financial topics to life for consumer audiences
BBA or BA in relevant degree required
Financial services experience preferred

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