About The Role
The role owns organic social media strategy and execution end-to-end, building brand awareness and community engagement across platforms like LinkedIn, X, and Instagram.
The team partners closely with content, product marketing, and design to translate complex technical narratives into compelling, high-performing social content.
Key Responsibilities
- Develop and execute organic social media strategies across LinkedIn, X, TikTok, and Instagram to drive brand growth and engagement
- Manage the end-to-end social content calendar, coordinating with writers and designers to produce on-brand copy, graphics, and video assets
- Monitor social channels, engage with the community, and manage real-time conversations to build brand loyalty and sentiment
- Track and analyze social performance metrics using tools like Sprout Social, Hootsuite, and native analytics platforms to optimize strategy
- Run experiments with emerging social formats, interactive features, and short-form video to maximize reach and audience acquisition
- Partner with demand generation and PR to amplify major company announcements, product launches, and events
What We Are Looking For
- 3-5 years of social media management experience within a high-growth B2B or B2C technology company
- Demonstrated portfolio of successful social campaigns, viral content, or community growth initiatives
- Proficiency with social media management and analytics tools (Sprout Social, Hootsuite, GA4, Meltwater)
- Exceptional copywriting and editing skills with a sharp eye for visual design and video trends
- Bonus: Experience with employee advocacy programs, paid social amplification, and basic video editing tools like Premiere or Canva
