About The Role
The role owns organic and paid social media strategy end-to-end, building brand awareness and community engagement across platforms like LinkedIn, X, Instagram, and TikTok.
The team partners closely with content, design, and demand generation to turn product launches, customer stories, and industry trends into high-performing social campaigns.
Key Responsibilities
- Develop and execute the organic and paid social media strategy across all major tech industry channels
- Write, edit, and publish engaging copy and multimedia content tailored to each platform's audience
- Manage the social media content calendar and coordinate with design and video teams for visual assets
- Monitor social channels, engage with the community, and manage escalation paths for customer feedback
- Track and analyze social performance metrics using tools like Sprout Social, Hootsuite, and GA4 to optimize reach and engagement
- Run social media advertising campaigns to support lead generation and major brand announcements
What We Are Looking For
- 3-5 years of social media management experience within B2B or B2C technology companies
- Demonstrated expertise with social media management, listening, and analytics tools (Sprout Social, Hootsuite, Buffer)
- Strong copywriting skills with a portfolio showing the ability to translate complex technical concepts into engaging social content
- Experience managing paid social campaigns on LinkedIn Ads Manager and Meta Business Suite
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Bonus: Experience with basic video editing tools like Premiere or CapCut and familiarity with employee advocacy programs
