Job Description
Director of Social (Beauty Brand)
Employment Type: Freelance
Hybrid: On site 1 day/ week in NYC Office
Pay: $65/hr – $75/hr
Overview
We are seeking a strategic, creative social media leader to shape and grow the social presence of a consumer beauty and skincare brand. This freelance role will lead platform strategy, content programming, community engagement, and performance optimization across key social channels.
Responsibilities
- Lead social media strategy to grow brand awareness, engagement, reach, and cultural relevance.
- Develop always-on programming and social-first campaigns across organic content, events, partnerships, and creator collaborations.
- Set creative direction for platform-native content while maintaining a consistent brand voice.
- Own the organic social content calendar and collaborate on paid social planning.
- Use audience insights, reporting, testing, and analytics to optimize content performance.
- Manage social team members, agencies, creators, and creative partners.
- Partner with brand, creative, marketing, product, e-commerce, and partnerships teams.
- Identify emerging platforms, formats, creators, and cultural moments that strengthen community connection.
- Establish efficient workflows, approval processes, and quality standards for content delivery.
Qualifications
- Significant experience leading social media strategy for a consumer-facing brand, ideally within beauty, skincare, wellness, fashion, or lifestyle.
- Demonstrated success building high-performing organic social programs across major platforms.
- Strong knowledge of social analytics, audience behavior, testing, and performance optimization.
- Excellent creative judgment and the ability to translate brand strategy into compelling platform-specific content.
- Experience leading teams and managing agencies, creators, and cross-functional stakeholders.
- Exceptional communication, organization, and project-management skills.
- Comfort working independently in a fast-paced temporary engagement.
