About us
San Martín is a bakery and restaurant brand with over 50 years of heritage, founded in Guatemala City. We are expanding in the U.S. and building a strong presence in the Dallas market, blending European tradition with Latin warmth.
Overview
We are seeking a creative, passionate, and organized Content Creator & Social Media Coordinator to consolidate the official voice and face of our brand, guaranteeing dynamic content production that drives commercial campaigns and strengthens community engagement. This hands-on role is ideal for a strategic ally who thrives in a fast-paced environment, serving as a recurring on-screen spokesperson to maintain our visual narrative across digital platforms and support our growing market presence.
Job Description & Responsibilities
1. Content Production & Shoot Management
- Deliverable Organization & Shoot Planning: Perform tactical monthly content planning based on active campaign requirements and business priorities.
- Production Management: Execute efficient shoot days integrating UGC video capture, high-quality product photography, and on-site event coverage when needed.
- Resource Coordination: Oversee logistics for models and talent, ensuring all creative concepts and talent selections receive prior approval.
- Sync Meetings: Participate in strategic work sessions to review the shooting schedule, validate creative concepts, analyze the performance of published assets, and implement feedback-driven adjustments.
2. Content Publishing & Community Engagement
- Content Publishing: Publish all self-produced digital assets (photos, videos, reels, and stories) across official social channels (Instagram & Facebook) in alignment with brand strategy and active campaigns upon corporate marketing team approval.
- Copywriting: Write engaging, on-brand captions and copy to support all published content.
- Social Customer Care & Community Engagement: Monitor, manage, and respond in a timely, empathetic manner to direct messages, comments, and brand mentions across all platforms. Maintain continuous availability (7/7, including weekends and holidays) to deliver agile, high-quality customer support, resolve inquiries, manage incidents, and foster close community relationships.
- Performance Tracking: Track monthly engagement metrics and audience behavior to analyze content performance and optimize future assets.
3. Reputation & Directory Management
- Review & Listing Oversight (Google, Yelp, OpenTable, TripAdvisor):
- Monitor and respond to customer reviews and inquiries across all review platforms.
- Ensure business information, hours, menus, and details are accurate and up to date.
- Track monthly engagement, review scores, and listing performance metrics.
4. Email Marketing Strategy
- Campaign Execution: Plan and send 1–2 email campaigns per week aligned with overall promotional efforts and brand strategy.
- Database Management: Oversee, segment, and continuously grow the customer email database.
