About us

San Martín is a bakery and restaurant brand with over 50 years of heritage, founded in Guatemala City. We are expanding in the U.S. and building a strong presence in the Dallas market, blending European tradition with Latin warmth.

Overview

We are seeking a creative, passionate, and organized Content Creator & Social Media Coordinator to consolidate the official voice and face of our brand, guaranteeing dynamic content production that drives commercial campaigns and strengthens community engagement. This hands-on role is ideal for a strategic ally who thrives in a fast-paced environment, serving as a recurring on-screen spokesperson to maintain our visual narrative across digital platforms and support our growing market presence.

Job Description & Responsibilities

1. Content Production & Shoot Management

Deliverable Organization & Shoot Planning: Perform tactical monthly content planning based on active campaign requirements and business priorities.
Production Management: Execute efficient shoot days integrating UGC video capture, high-quality product photography, and on-site event coverage when needed.
Resource Coordination: Oversee logistics for models and talent, ensuring all creative concepts and talent selections receive prior approval.
Sync Meetings: Participate in strategic work sessions to review the shooting schedule, validate creative concepts, analyze the performance of published assets, and implement feedback-driven adjustments.

2. Content Publishing & Community Engagement

Content Publishing: Publish all self-produced digital assets (photos, videos, reels, and stories) across official social channels (Instagram & Facebook) in alignment with brand strategy and active campaigns upon corporate marketing team approval.
Copywriting: Write engaging, on-brand captions and copy to support all published content.
Social Customer Care & Community Engagement: Monitor, manage, and respond in a timely, empathetic manner to direct messages, comments, and brand mentions across all platforms. Maintain continuous availability (7/7, including weekends and holidays) to deliver agile, high-quality customer support, resolve inquiries, manage incidents, and foster close community relationships.
Performance Tracking: Track monthly engagement metrics and audience behavior to analyze content performance and optimize future assets.

3. Reputation & Directory Management

Review & Listing Oversight (Google, Yelp, OpenTable, TripAdvisor):
Monitor and respond to customer reviews and inquiries across all review platforms.
Ensure business information, hours, menus, and details are accurate and up to date.
Track monthly engagement, review scores, and listing performance metrics.

4. Email Marketing Strategy

Campaign Execution: Plan and send 1–2 email campaigns per week aligned with overall promotional efforts and brand strategy.
Database Management: Oversee, segment, and continuously grow the customer email database.

San Martín Bakery

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Content Creator & Social Media Coordinator