About Barsys
Barsys is building the future of the spirits and beverage industry. We design and manufacture connected smart hardware and operate the first-party advertising network for U.S. spirits and beverage brands — a category no one else has built for at this scale. We're one of the fastest-growing companies in the country, with a growing footprint across New York, New Delhi, and London, and we're just getting started.
We're a small, high-velocity team where the work you ship has real, visible impact — not lost in layers of process. If you want to build something category-defining and watch your work move the needle in real time, this is that kind of company.
The Role
Barsys is looking for a Content Creator to bring our brand to life across TikTok, Instagram, and YouTube — based in our New York office. You'll execute our content strategy and creative vision — and within that, you'll have real license to chase what's trending, experiment with formats, and turn cultural moments into content that spreads. We want someone with sharp instincts for what's about to pop, and the editing chops to move fast enough to catch it.
This is a chance to own a channel from the ground up at a company scaling quickly — your fingerprints will be all over what Barsys looks like online, and you'll be doing it in person alongside the team building the brand.
What You'll Do
- Execute Barsys's brand and content strategy across TikTok, Instagram, and YouTube
- Source, vet, and manage relationships with UGC creators and micro-influencers in the beverage and lifestyle space
- Spot trending formats, sounds, and hooks early, and adapt them for the brand before they go stale
- Edit raw footage — creator-submitted and in-house — into polished, high-performing short-form content
- Pitch bold, high-upside content ideas within brand guardrails
- Own the content calendar and creator pipeline so output stays consistent and proactive, not reactive
- Track performance (watch-through, engagement, virality) and turn it into sharper future briefs
What We're Looking For
- A strong eye for short-form video — a portfolio, personal channel, or prior edits that prove it
- Sharp, current instincts for what's working on TikTok and Reels right now, and why
- The ability to execute a brand's vision without losing your creative energy in the process
- Proficiency with editing tools like CapCut, Premiere, or similar
- Some experience working with creators or influencers, even informally
- A self-starter mentality — this is an in-office role with real ownership from day one
- Bonus: a genuine interest in spirits, beverage, or hospitality culture
Why Barsys
- Ground-floor opportunity at one of the fastest-growing companies in the U.S.
- Real ownership and visible impact — not a cog-in-a-machine role
- Based in-office in New York, working directly with the team building the brand day to day
- Work with a lean, ambitious team building something genuinely new in the industry
Please send your resume and portfolio to sepideh@barsys.com
