OVERVIEW
The Sculpt Society is seeking a Social Media Strategist & Content Lead to oversee and elevate the social presence of both The Sculpt Society and Megan Roup’s personal brand.
This role will define platform strategy, shape storytelling, and lead the creative direction of our organic social channels. We are looking for someone who understands how to build audience, deepen engagement, and create culturally relevant content that strengthens brand positioning.
This is a strategic and hands-on role, ideal for someone who can think long-term while executing high-quality content in real time.
RESPONSIBILITIES
Strategic Leadership
Define and lead social strategy across Instagram, TikTok, YouTube Shorts, and emerging platforms
Identify new content pillars, recurring series, and growth opportunities
Translate performance insights into clear creative direction
Stay ahead of platform shifts and evolving audience behavior
Creative Direction & Content Creation
Lead content ideation and oversee execution across both TSS and Megan Roup’s channels
Concept, film, and refine high-performing short-form content
Collaborate closely with Megan on personal brand storytelling and expansion
Build repeatable content franchises that drive long-term engagement
Cross-Functional Leadership
Lead social planning conversations internally
Partner with marketing, partnerships, and creative teams to ensure alignment
Lead content creators, freelancers and junior contributors
Serve as the primary strategic voice for social within the company
REQUIREMENTS
3-5+ years of experience leading social strategy for a brand or creator-led company
Proven experience growing and evolving social platforms
Deep understanding of platform algorithms, trends, and content psychology
Strong creative instincts with an analytical mindset
Confident filming and directing content in fast-paced environments
Highly proactive, organized, and comfortable owning initiatives
Based in Los Angeles
Please include portfolio or links to content you've created!
