About The Role
The role drives the end-to-end organic social strategy, growing brand awareness and community engagement across all major platforms. This position translates complex product messaging into highly engaging, platform-specific content that resonates with both developers and technical decision-makers.
The ideal candidate lives and breathes internet culture, social media trends, and audience engagement metrics. Operating in a remote environment, this role collaborates closely with the content, design, and product marketing teams to build a distinct and recognizable brand voice.
Key Responsibilities
- Develop and execute a comprehensive organic social media strategy across Twitter/X, LinkedIn, YouTube, and emerging channels
- Create, write, and produce high-quality, platform-native content, including short-form video (TikTok/Reels/Shorts), infographics, and long-form threads
- Monitor daily social conversations, engaging with followers, industry leaders, and partners in real-time to foster community growth
- Manage the social media content calendar, ensuring consistent publishing cadences and alignment with product launches and campaign milestones
- Track and analyze key social performance metrics (engagement rate, reach, follower growth, referral traffic) and deliver monthly reports to leadership
- Partner with design and video teams to brief and produce custom visual assets that meet platform specifications
What We Are Looking For
- 3-6 years of experience managing social media and community platforms for a high-growth B2B or B2C technology company
- Proven track record of growing technical social communities on Twitter/X and LinkedIn, supported by a portfolio of successful campaigns
- Expertise with social publishing and listening tools such as Sprout Social, Hootsuite, or Loomly, as well as native platform analytics
- Strong copywriter and visual storyteller with experience creating basic graphics (Canva/Figma) and editing short-form video
- Bonus: Experience managing developer-focused or open-source communities, or working with influencer marketing programs
