TikTok Growth Strategist / Social Media Manager
Location: Hybrid – Los Angeles, CA (3 days/week)
About the Role
We're looking for a strategic, growth-minded social media leader with deep expertise in TikTok to own and scale one of the fastest-growing consumer brands' social presence. This person will be responsible for developing and executing a TikTok-first strategy that drives meaningful follower growth, engagement, community, and revenue.
The ideal candidate understands that TikTok isn't just another social platform—it's a growth engine. You'll combine creator partnerships, trend forecasting, platform-native storytelling, UGC, social commerce, and data-driven experimentation to build a highly engaged audience while translating cultural moments into measurable business results.
You'll partner closely with Growth Marketing, Creative, Brand, Community, Influencer, and Performance teams to ensure TikTok is integrated into the broader customer acquisition and brand strategy.
What You'll Do
- Own the overall TikTok growth strategy with a focus on accelerating audience growth, engagement, and conversion.
- Develop scalable content strategies designed to increase followers, reach, watch time, shares, saves, and community participation.
- Build and manage a TikTok-first content calendar while ensuring content can be repurposed across Instagram Reels and emerging social platforms.
- Identify cultural moments, trending sounds, creators, and platform shifts to keep the brand at the forefront of TikTok.
- Develop viral content concepts that balance entertainment, storytelling, and product education.
- Lead creator partnership strategy, identifying opportunities across influencers, affiliates, ambassadors, UGC creators, and TikTok Creator Marketplace.
- Partner with Growth Marketing to integrate paid social, Spark Ads, creator whitelisting, and social commerce initiatives into the broader acquisition strategy.
- Collaborate with Creative to develop platform-native content that feels authentic rather than traditional advertising.
- Produce and capture real-time content using mobile-first production techniques, including iPhone video, trending formats, behind-the-scenes moments, and reactive content.
- Build strategies around TikTok Shop, Live Shopping, affiliate programs, and emerging commerce opportunities.
- Monitor platform analytics, audience insights, and competitive activity to continuously optimize performance.
- Translate reporting into actionable recommendations that improve content performance and accelerate growth.
- Mentor and manage a Social Media Specialist while helping elevate the overall social function.
What We're Looking For
- 5+ years leading social media strategy for high-growth consumer, lifestyle, fashion, beauty, or DTC brands.
- Proven success growing TikTok accounts through organic strategy—not simply maintaining existing channels.
- Demonstrated ability to develop content strategies that significantly increase followers, engagement, and brand awareness.
- Deep understanding of TikTok's algorithm, audience behaviors, content formats, and evolving best practices.
- Experience leveraging Creator Marketplace, influencer partnerships, affiliate marketing, UGC programs, Spark Ads, and creator whitelisting.
- Strong understanding of TikTok Shop, Live Commerce, and social commerce strategies.
- Experience creating creative briefs and partnering with internal creative teams and external creators.
- Strong instincts for trend forecasting, pop culture, storytelling, and platform-native creative.
- Comfortable shooting and editing short-form mobile content.
- Data-driven mindset with experience analyzing social KPIs and translating insights into actionable growth strategies.
- Experience partnering with Paid Media, Growth Marketing, Community, and Influencer teams.
- Previous experience managing or mentoring junior social team members is preferred.
- Able to work a hybrid schedule in Los Angeles.
