Role Purpose:
The Content Creation Coordinator is responsible for planning, capturing, creating, organizing, and optimizing visual content for Nakery Beauty and Liz Folce's organic social channels and paid advertising. This role ensures there is always a pipeline of high-quality creative assets while maintaining a cohesive luxury brand presence across every social platform. The Content Creation Coordinator partners closely with the marketing and social creative team to execute creative initiatives that support marketing campaigns and business goals.
Key Responsibilities:
Content Production
- Film short-form content for Instagram Reels, TikTok, YouTube Shorts, and paid social advertisements.
- Edit videos for both organic social media and paid advertising.
- Capture static imagery using a smartphone or camera for use across social platforms.
- Create UGC-style content for marketing campaigns.
- Capture behind-the-scenes footage during product launches, events, content shoots, and brand initiatives.
- Film product demonstrations, tutorials, and educational content.
- Research social media trends and translate them into branded content opportunities in partnership with the social media / marketing team.
- Assist with content creation for seasonal campaigns, promotions, and product launches.
Creative Planning
- Build and maintain monthly content plans based on campaign priorities in partnership with the social media / marketing team.
- Present upcoming content concepts, shoot ideas, and filming schedules.
- Work closely with the Social Creative & Content Manager on creative direction.
- Assist in planning and executing social-first campaign shoots.
- Support the organization of the content calendar, including trending content, educational content, evergreen content, and campaign deliverables.
- Maintain an evergreen library of reusable content.
- Partner with the social media / marketing team to execute platform-specific content strategies and optimization plans.
TikTok Selling
As social commerce continues to evolve, TikTok has become both an entertainment and shopping platform.
Responsibilities include:
- Create platform-specific content that differentiates entertaining videos from TikTok Shop shoppable content.
- Film and edit TikTok Shop videos designed to support product sales.
- Create shoppable content featuring Nakery Beauty products for both the Nakery Beauty and Liz Folce social channels.
- Partner with the social media / marketing team to align TikTok Shop content with current campaigns, product priorities, and platform best practices.
Asset Management
- Organize and maintain Dropbox folders and creative libraries.
- Label and archive photo and video assets for easy retrieval.
- Ensure creative assets are accessible across departments.
- Maintain version control and organize final approved assets.
- Upload and organize assets for future marketing use.
Brand Visuals
- Keep profile photos, banners, highlights, and cover images updated across all social platforms.
- Ensure visual consistency across Instagram, Facebook, TikTok, YouTube, and future platforms.
- Partner with the social media / marketing team to recommend visual refreshes that support campaigns, launches, and seasonal initiatives.
Performance & Optimization
- Track content performance across social platforms in partnership with the social media / marketing team.
- Analyze top-performing videos, creative formats, hooks, and trends.
- Assist in preparing monthly creative insights and recommendations.
- Identify opportunities to improve engagement and creative performance.
- Monitor competitor content, industry trends, and emerging social platforms.
- Provide creative recommendations based on performance data and audience engagement.
Success Looks Like
- Consistent delivery of high-quality visual content.
- Organized and accessible creative asset library.
- Monthly content plans prepared in advance.
- Fresh and engaging platform visuals throughout campaigns.
- Creative recommendations supported by performance insights.
- Strong collaboration with the social media / marketing team and cross-functional marketing partners.
- High-quality content that supports both organic growth and paid advertising initiatives.
Required Qualifications
- Bachelor's degree in Business, Marketing, Communications, Digital Media, or a related field.
- Entry-level candidate with 1–3 years of experience in content creation, social media, internships, freelance work, or UGC creation.
- Strong organizational skills.
- Passion for social media with a deep understanding of platform trends, audience behavior, and emerging content formats.
- Experience collaborating across teams and working with multiple stakeholders.
- Familiarity with Meta Business Suite and TikTok.
- Comfortable managing content across multiple social media platforms.
- Strong judgment with an eye for visual storytelling and brand consistency.
- Experience filming and editing short-form video using a smartphone and editing software such as CapCut, Premiere Pro, or similar platforms.
Preferred Qualifications
- Experience supporting social media for events, product launches, or large-scale marketing campaigns, preferably within the beauty industry.
- Exposure to paid social advertising or creative asset development.
- Experience working alongside influencer or UGC programs.
- Photography, lighting, and basic production experience.
Location & Schedule
This is a full-time, in-office position located in Clearwater, Florida.
- Monday–Friday
- Standard business hours (9:00 AM–5:00 PM)
- This is not a remote or freelance position.
- Daily in-office attendance is required to capture content, collaborate with the marketing team, and support ongoing creative production.
