Job Description

The Social Media Manager is responsible for creating and managing engaging digital content that promotes Student Center & Events (SCE) programs, services, and initiatives. This role focuses on developing visually compelling graphics and strategic messaging to enhance SCE’s presence across social media and digital platforms. Working collaboratively with the Graphic Designer, professional staff, and student team members, the Social Media Manager helps ensure all content is timely, creative, and aligned with university branding standards.

This position also supports the planning and execution of marketing campaigns, contributes to capturing and promoting campus events, and stays informed on current design and social media trends to keep content fresh and relevant. Through strong organization and creativity, the Social Media Manager plays a key role in increasing student engagement and fostering a vibrant campus community.

Responsibilities

Design graphics, illustrations, logos, and layouts for SCE’s social media, Linked-In, website, events, and promotional materials using tools like Photoshop, Canva, and Illustrator.
Help develop and implement marketing strategies for SCE programs, events, and initiatives, making sure the content is fresh, engaging, and on-brand.
Work closely with the Graphic Designer, Professional Staff, and other team members to brainstorm and execute creative ideas that resonate with the USF community.
Ensure all creative materials align with the USF brand and guidelines, maintaining a cohesive look and message across platforms.
Assist with the creation and organization of marketing projects, ensuring that tasks are completed on time and meet expectations.
Keep up with current design trends and social media strategies to help bring new ideas and fresh approaches to our creative content.
Help capture moments at on-campus events through photography and contribute to event promotion and engagement efforts.

Qualifications

Strong interest in graphic design, marketing, and social media.
Experience with design software like Photoshop, Canva, Illustrator, or other creative tools.
A good eye for design, with attention to detail and an ability to create visually appealing content.
Creative and enthusiastic about producing content that will engage students and the campus community.
Strong communication skills and the ability to work effectively in a team.
Organized, able to manage multiple tasks, and meet deadlines.
Ability to take constructive feedback and adapt your work accordingly.
Flexible availability and the ability to attend most SCE events on campus.
Enrollment in a related program (Design, Marketing, Communications, or similar) is preferred.

About Us

Working at USF

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About USF

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .

Compliance and Federal Notices

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants have rights under Federal Employment Laws:

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Family and Medical Leave Act (FMLA)

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

Equal Employment Opportunity

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.

University of South Florida

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