Job Description

USF Athletics is seeking a creative and detail-oriented Coordinator, Social & Digital Strategy to support the execution of digital content and social media strategies across the department’s athletics platforms. This role is responsible for producing engaging content, assisting in campaign planning, driving fan engagement, and supporting performance tracking to strengthen the USF Athletics digital presence.

Working under the direction of the Sr. Manager, Social & Digital Strategy, this position plays a key operational role in delivering consistent, high-quality digital storytelling aligned with departmental goals and brand standards.

This position requires a high level of flexibility and commitment, including regular evening and weekend work to support athletic events and related activities. As an in-office role, it operates within a fast-paced collegiate athletics environment that experiences cyclical and seasonal demands. The successful candidate must demonstrate a strong commitment to the mission, values, and brand of USF Athletics while contributing positively to the department's goals and enhancing the student-athlete experience.

Responsibilities

Digital Content Creation & Publishing

Create, edit, and publish digital content across South Florida Athletics social media platforms.
Write captions and accompanying content that align with brand voice, visual standards, and platform best practices.
Ensure content is timely, accurate, and strategically aligned with the overall Athletics content calendar.

Digital Strategy Support & Planning

Support the planning and execution of digital content strategies in alignment with departmental goals.
Assist with content calendar development, campaign planning, and coverage strategies for games, events, and key initiatives.
Help ensure consistent messaging and cadence across platforms.

Fan Engagement & Audience Growth

Drive fan engagement, reach, and brand awareness through creative storytelling and trend identification.
Engage with fans in real time and support community/student engagement efforts.
Monitor social media trends and platform performance to inform content ideas.

Cross-Functional Collaboration

Work closely with marketing, communications, creative services, and partners to execute coordinated digital initiatives.
Support alignment of messaging across departments to amplify campaigns and brand presence.

Performance Tracking & Optimization

Assist with tracking social media metrics, compiling reports, and analyzing engagement data.
Support optimization of digital strategies based on performance insights.

Qualifications

Bachelor’s degree -OR- equivalent combination of education and experience and two+ years of related experience is required. Experience in collegiate or professional athletics, sports, social media or influencer relations and a Bachelor’s degree in journalism, Communications, Digital Media, Marketing, or a related field is preferred.

About Us

Working at USF

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About USF

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .

Compliance and Federal Notices

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants have rights under Federal Employment Laws:

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Family and Medical Leave Act (FMLA)

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

Equal Employment Opportunity

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.

University of South Florida

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Coordinator Athletics Social & Digital Strategy