If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website;

https://www.trulieve.com

Requisition ID: 20091

Remote Work Available: Yes

Job Title: Social Media Content Specialist

Department: Digital Marketing

Reporting to: SE Senior Social Media Strategist

Location: Remote — Candidate must reside in Florida

Position Summary

This role reports directly to the SE Senior Social Media Strategist on the Digital Marketing team within the Marketing Department. We are seeking a highly motivated, fast-moving, and creatively driven Ground Game Social Media Content Specialist to lead in-field content capture and community-driven storytelling across Florida, with the opportunity to scale into additional markets.

This role is dedicated to building Trulieve’s “ground game” social presence— capturing authentic, real-time content from the communities we operate in. The ideal candidate thrives in dynamic environments, is energized by being in the field, and has a strong instinct for identifying and capturing culturally relevant moments as they happen. You will be responsible for attending events, store activations, local partnerships, and community moments to capture content that fuels weekly social storytelling — including recaps, UGC-style edits, and engagement-first content. This position is equal parts content creator, storyteller, and social operator — someone who understands how to turn raw, real-world moments into high-performing digital content across platforms.

Key Responsibilities

Field Content Execution:

Act as the primary on-the-ground social content lead across Florida markets
Travel to community events, store openings, activations, and brand moments to capture real-time content
Identify and capture culturally relevant moments that reflect local communities and brand presence
Build a consistent cadence of in-field content that feeds weekly social storytelling

Content Creation & Production

Conceptualize, shoot, and edit high-quality video and photo content optimized for platforms including Instagram, TikTok, YouTube, X, Facebook, and emerging channels

Develop Weekly Content Outputs Including

Event recaps
Community highlight reels
UGC-style edits
Engagement-driven posts (polls, reactions, trends)
Transform field capture into polished, platform-native edits with strong hooks, pacing, and storytelling

Community & Engagement Focus

Create content that emphasizes community connection, authenticity, and local brand relevance
Partner with influencers, brand ambassadors, and community participants to co-create authentic content
Capture and repurpose UGC-style content that feels organic and relatable Trend & Platform Optimization
Stay ahead of emerging social trends, formats, sounds, and platform updates
Apply trend insights to field content in near real-time when possible
Optimize content based on platform best practices and performance learnings

Cross-Functional Collaboration

Partner with marketing, retail, design, and digital teams to ensure content aligns with brand priorities and campaigns
Support broader social initiatives with field-driven content that complements paid, influencer, and brand campaigns

Qualifications

Proven experience as a Social Media Content Creator, ideally with infield or event-based content capture experience
Strong proficiency in video editing, photography, and mobile-first content production tools
Deep understanding of social-first storytelling and platform behavior
Ability to operate independently in fast-paced, real-world environments
Strong creative instincts with a bias toward action and speed
Organized, adaptable, and comfortable managing multiple shoots and deliverables

Travel & Work Environment

40–50% travel across Florida (with future expansion to additional markets)
Must be comfortable working in the field at events, retail locations, and community environments
Flexibility required — evenings, weekends, and event-based schedules

Work Schedule

40 hours per week with flexible scheduling based on business and event needs
Availability for occasional evenings, weekends, and holidays required Role Evolution (Future Scope)
Initial focus on Florida ground game execution
Opportunity to expand coverage into additional markets as the program scales
Potential to help define and standardize ground game content strategy across regions

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

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Social Media Content Specialist